Kris Krane, 4Front | Mar 01, 2019

Advocacy and Capitalism

These ideas are not necessarily mutually exclusive. If we get the capitalist part right in the cannabis industry, it's going to really help advance our activist goals. I first entered the industry because I saw it as an extension of the advocacy and activist movement. What we need to be doing as an industry right now, particularly while still operating under federal prohibition, is demonstrate some key things to the public. We need to demonstrate that cannabis can be cultivated, produced, and distributed in a professional way. A way that is socially conscious and of which any community can be proud. If we can demonstrate those qualities to the public at large, it will have a tremendous impact on breaking down those stereotypes that have been drilled into people from a young age. Stereotypes about what cannabis d...

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Cannabis Economy is a real-time history of legal cannabis. We chronicle how personal and industry histories have combined to provide our current reality.