Kris Krane, 4Front | Mar 01, 2019
Advocacy and Capitalism
These ideas are not necessarily mutually exclusive. If we get the capitalist part right in the cannabis industry, it's going to really help advance our activist goals. I first entered the industry because I saw it as an extension of the advocacy and activist movement. What we need to be doing as an industry right now, particularly while still operating under federal prohibition, is demonstrate some key things to the public. We need to demonstrate that cannabis can be cultivated, produced, and distributed in a professional way. A way that is socially conscious and of which any community can be proud.
If we can demonstrate those qualities to the public at large, it will have a tremendous impact on breaking down those stereotypes that have been drilled into people from a young age. Stereotypes about what cannabis d...
Read the full Article:
Please login or register for free to keep reading. We'll never sell or share your information...but we will send you a weekly newsletter and eventually even more unique direct insight.
Become a Member
Already a member? Login here.