Activist | Capitalist

Kris Krane, 4Front

Having founded 4Front Advisors in 2011, Kris now serves as president of 4Front. Prior to forming 4Front, Kris served as director of client services for CannBe, a pioneer in developing best practices within the medical cannabis industry. Kris has dedicated his career to reforming the nation’s misguided drug policies, having served as associate director of NORML from 2000 to 2005 and executive director of Students for Sensible Drug Policy from 2006 to 2009. Kris relays lessons learned from that experience in his monthly column, Activist | Capitalist.


Kris Krane, 4Front | Apr 02, 2019 When considering how we should be approaching this, there are a few things that really jump out at me. First off, particularly having come from the advocacy community and the advocacy world, I still encourage t... Read More


Kris Krane, 4Front | Mar 01, 2019

Advocacy and Capitalism

These ideas are not necessarily mutually exclusive. If we get the capitalist part right in the cannabis industry, it's going to really help advance our activis... Read More

Kris Krane, 4Front

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Cannabis Economy is a real-time history of legal cannabis. We chronicle how personal and industry histories have combined to provide our current reality.