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Having founded 4Front Advisors in 2011, Kris now serves as president of 4Front. Prior to forming 4Front, Kris served as director of client services for CannBe, a pioneer in developing best practices within the medical cannabis industry. Kris has dedicated his career to reforming the nation’s misguided drug policies, having served as associate director of NORML from 2000 to 2005 and executive director of Students for Sensible Drug Policy from 2006 to 2009. Kris relays lessons learned from that experience in his monthly column, Activist | Capitalist.

2020 Predictions

Kris Krane, 4Front
June 12, 2019

Heading toward 2020, the globe has widely recognized cannabis as something worth considering in new and positive ways. Even the World Trade Organization agrees that further research on the production, uses, and benefits of cannabis deserve attention. W …

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Approach

Kris Krane, 4Front
April 2, 2019

When considering how we should be approaching this, there are a few things that really jump out at me. First off, particularly having come…

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Philosophy

Kris Krane, 4Front
March 1, 2019

Advocacy and CapitalismThese ideas are not necessarily mutually exclusive. If we get the capitalist part right in the cannabis industry,…

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