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Ep.215 Meg Sanders & Lilach Power

Cannabis Economy Podcast
Ep.215 Meg Sanders & Lilach Power

Ep.215 Meg Sanders & Lilach Power

Meg Sanders, MiNDFUL & Lilach Power, Giving Tree

Lilac Power joins us as Part II to Episode 187 and gets over her disappointment for the adult use loss in Arizona and focuses in on the fact that her business was growing before the vote and it continues to grow because the medical program in AZ is healthy. Roughly a decade into medical legalization and four years into adult-use, Lilac shares how financing works in the cannabis industry. And finally she shares that branding is the number 1 thing she’s worried about in 2017. Meg Sanders then joins us and discusses how she has approached, does and will approach brand. Who you are informs what you do, so we dive in on Meg’s history in CO before 1284, before adult use to the present.

Transcript:

Speaker 2: lilac power, and meg sanders my like power joins us as part two to episode one, 87. It gets over her disappointment for the adult use laws in Arizona and foCuses in on the fact that our business was growing before the vote and continues to grow because the medical program in Arizona is so healthy, roughly a decade into medical legalization for years into adult use my lecturers, how financing still works in the cannabis industry, and finally she shares that branding is her number one thing that she's worried about. In 2017. Make sanders then joins us and discusses how she has approached, does approach and we'll approach brand who you are influenced what you do. so we dive into makes history Colorado before 1284 before adult use and all the way up to the present. Welcome to cannabis economy. I'm your host seth adler. Check us out on social with the handle can economy. That's two ends of the word economy. Lilac power. Beg sanders and a dog. Are you a dog person?

Speaker 1: Do you have a dog? I have two dogs. What are their names? Uh, I have maggie. It was a Boxer and I have mojo that is a golden doodle, a golden doodle. I don't know what that is. It's a mix of very crazy poodle. Yeah. Well as a golden retriever. He's crazy. He's crazy dog. He's, they say it that he's going to stop being a puppy when these three. He is seven now. Hasn't stopped. It has not stopped. And the boxer, I, you know, what, what's the box? Or like she's 10. She's showing. So the only thing that gets her going is food. Food. That's it. You got food. I'm in. Anything else for getting my uh, my girlfriend wants to get a dog. We live in New York city, so that's not gonna happen. But uh, an american staffordshire terrier. Have you ever heard of this?

Speaker 1: No, kind of. Looks like a pit bull. So, but it's not a pit bull type of thing. Yeah. So I dunno, I thought you were a dog person. I have no idea about dogs. I love dogs and like brand names. I don't know. Right. You know what a pit bull looks like, know what to pick, but you hesitated because you aLso know what to a pit bulls kind of a weird their makeup and I felt like they need their dogs that need energy. So it's not good for New York. No, no, no, no, no, no. This would. This would have to happen. Not in New York. Oh, are you thinking about moving? No, but if we moved to Arizona then I could have a dog right now that it didn't pass. So lilac. That's why. That's why we're talking you the only one that lost is what I said to you.

Speaker 1: You said you're the only one that then when. Oh, I did say it that way. Okay. That's nicer. That is nicer. But yeah, he pretty much said you are the only dessert. That's what do you correct it. So you know, it was 50 slash 50. It was touch and go. You said at the end there though, you got up to 52 percent. Fifty two. So we had that little hope to hold onto, right? No, not this time. Not this is. So you said that you were growing, growing a greenhouse, uh, you know, building a greenhouse and kind of a, you know, a growing your whole operation before the vote that was not in anticipation of the vote, was it? No, I mean we still need to grow. The market is great in Arizona, you know, it's not, it's not like we're suffering and just felt like it was.

Speaker 2: lilac power, and meg sanders my like power joins us as part two to episode one, 87. It gets over her disappointment for the adult use laws in Arizona and foCuses in on the fact that our business was growing before the vote and continues to grow because the medical program in Arizona is so healthy, roughly a decade into medical legalization for years into adult use my lecturers, how financing still works in the cannabis industry, and finally she shares that branding is her number one thing that she's worried about. In 2017. Make sanders then joins us and discusses how she has approached, does approach and we'll approach brand who you are influenced what you do. so we dive into makes history Colorado before 1284 before adult use and all the way up to the present. Welcome to cannabis economy. I'm your host seth adler. Check us out on social with the handle can economy. That's two ends of the word economy. Lilac power. Beg sanders and a dog. Are you a dog person?

Speaker 1: Do you have a dog? I have two dogs. What are their names? Uh, I have maggie. It was a Boxer and I have mojo that is a golden doodle, a golden doodle. I don't know what that is. It's a mix of very crazy poodle. Yeah. Well as a golden retriever. He's crazy. He's crazy dog. He's, they say it that he's going to stop being a puppy when these three. He is seven now. Hasn't stopped. It has not stopped. And the boxer, I, you know, what, what's the box? Or like she's 10. She's showing. So the only thing that gets her going is food. Food. That's it. You got food. I'm in. Anything else for getting my uh, my girlfriend wants to get a dog. We live in New York city, so that's not gonna happen. But uh, an american staffordshire terrier. Have you ever heard of this?

Speaker 1: No, kind of. Looks like a pit bull. So, but it's not a pit bull type of thing. Yeah. So I dunno, I thought you were a dog person. I have no idea about dogs. I love dogs and like brand names. I don't know. Right. You know what a pit bull looks like, know what to pick, but you hesitated because you aLso know what to a pit bulls kind of a weird their makeup and I felt like they need their dogs that need energy. So it's not good for New York. No, no, no, no, no, no. This would. This would have to happen. Not in New York. Oh, are you thinking about moving? No, but if we moved to Arizona then I could have a dog right now that it didn't pass. So lilac. That's why. That's why we're talking you the only one that lost is what I said to you.

Speaker 1: You said you're the only one that then when. Oh, I did say it that way. Okay. That's nicer. That is nicer. But yeah, he pretty much said you are the only dessert. That's what do you correct it. So you know, it was 50 slash 50. It was touch and go. You said at the end there though, you got up to 52 percent. Fifty two. So we had that little hope to hold onto, right? No, not this time. Not this is. So you said that you were growing, growing a greenhouse, uh, you know, building a greenhouse and kind of a, you know, a growing your whole operation before the vote that was not in anticipation of the vote, was it? No, I mean we still need to grow. The market is great in Arizona, you know, it's not, it's not like we're suffering and just felt like it was.

Speaker 1: Of course it was good for business, but it's also the social portion of it. I don't think people should get arrested for having marijuana. why? Why would you? It's a plant. It's a plant. So. Well, how, how easy is it then to get a, a recommendation, you know, and it's, it's not, it's not easy in terms of more than anything is the expense, right? It's $150 every year to the health department. For me, the patient sitting on like $20,000,000 at this point. Wow. And then what are the qualifying conditions are, are, are thin, you know? No, I mean you can, you have tank qualifying conditions. We got ptsd and there we do have chronic pain in there. So if we've got chronic pain then it's just going to cost me a hundred and 50 bucks a year, which is a lot of money. It's a lot of money and it's $150 for the health department. You also have to go through a certification place to get a doctor, which mostly in Arizona aren't natural path that they will eat. They will give you the recommendation and that they charge between 50 to $100. So before you even have people that just want to try it, they don't even know if it's going to work for them. They have to go and spend $250

Speaker 4: with no information. That's a,

Speaker 1: I have heard now run my friends. They're like, okay, I guess I'm going to go and get my card

Speaker 4: now you are right people side, it's going to pass. So have you. Uh, so you said, dude, you've noticed even a couple of people saying they're going to get recommendations. Have you notIced in the front door of that that has already happened? It's only been a couple of weeks, really. Couple weeks still bitter. So we'll see. We'll see if that changes.

Speaker 1: We're getting more calls for that, for getting more calls up. How do I get my card? So the front desk to see that, that shift. Interesting. So hopefully, I mean we have almost 100 patients, 100,000 patients in Arizona. That's, that's great. But I think in an exterior we'll see, uh, a certain, somewhat of a spike. Spike you said to surge your, your words better. it's, it's my english. Yeah, exactly.

Speaker 4: So. Okay, so, so that's, that's what it is on the ground in, in Arizona. We're here at this thing and there's 10,000 people here, twice as many as last year. Just to give folks a sense of how the industry is growing, at least in interest. What are you thinking and feeling? Okay, fine. Eight out of nine and you're not nine out of nine. We just discussed that have states that one, um, to stick the, just twist the knife. Right? Um, but just generally, I mean, you, you know, you're in this industry, you know, folks obviously from outside of Arizona. I'm one of them. Um, what are you thinking as we go now into 2017 with the, just the growth and explosion in interest in.

Speaker 1: It's exactly that. It's an explosion. Yeah. I thought, you know, California clearly it's going to be the best market. I mean they're, they're, I think they're estimating it at 4 billion over the next few years. Four to 8 billion, which I think is, how do you, it's four or 8 billion. That's sound. But even if we get to the 4 billion, your point is remarkable. Amazing. YeAh. And then Nevada, I mean this is vegas and now it's, it's, they're going to do great here. I mean, everybody's going to come here, they're going to catch all the tourists for, for that. It's gonna be amazing.

Speaker 4: And Arizona is right next door. So you know, is what are your thoughts on folks coming across the border and kind of finding out what the medicine is and then going back and then getting the recommendation. Do you think that that also helps with your business or. no?

Speaker 1: Unfortunately I don't see a lot of that happening. It would be interesting to tell people, hey, you're in, you're in vegas or in New York, Colorado, you're in California, go try this, go try it. If it works for you, come back. So I think we're going to use it when we talk to patients. Like do you have a planned trip? because now it's, I mean, just the whole west coast, right? You're literally surrounded now I think with the exception again, you still have youtube. Yes. Yes. And if I have the hope that we will regulate before. Yeah,

Speaker 5: I don't know, they, they made waves this year that it's a, it's a different place. We always knew it was a different place.

Speaker 1: If marijuana gonna have, we'll have to move that, that would be it.

Speaker 5: Yeah. Well I think he got a good shot, right? They did do cbd a Utah. So there is, there is that um, so, you know, as far as you, you know, operating in this industry, I'll ask it again in a different way with this explosion, you know, where do you see this going as far as the industry and then how it relates to you. So first off, just industry, why you've been doing this for how long? Four years. Okay. And um, are you surprised at how many people are interested in this now and how many states have passed it and just the fact that it's part of the national discourse and the fact that we,

Speaker 1: it's normalized and amazed. I mean, five years ago when we decided to go into this, there was a real threat of going to jail and there was nobody wanted to talk to us. Nobody wanted to, to be part of this. No one wanted to give us money. And now it's the exact opposite, right? Everybody wants to talk about it. Everybody wants to know something. everybody wants to put their money in. Everybody has an, you think that they want to introduce an industry. It's amazing. Even even, you know, 401k a year ago I had to beg a provider to for your business or my business to get four, one k for my employees and now we were able to get it to three companies in one year. The difference is amazing. It is. It's remarkable. We do keep loyalty to the ones that took us in the beginning. right. You bet it out. and then you said, okay, now to the guys that we had, I got to help out. Get a look at these other quotes here. You know, I don't want to go with. I don't want to go. Yeah, it works. Of course it does. Yes.

Speaker 5: So, uh, do you feel as though you are operating a, in a traditional industry now and I will give you the caveats of, to add.

Speaker 1: No, we are not the regular industry. Are you kidding? So what still wrong. I was just at the women's breakfast and we were talking About the issues in our industry and it's, there's many. So many people think they're just going to come and money's going to grow on trees. No. To a d is a huge one, right? That means that you can't deduct anything off of your business so that you have to. It's twice as hard for you to, to run a business, run a business are our profit margin is so much smaller than any other business. Right? It's no matter what they do, it's crazy. Yeah. And then, and then so you have that. You have banking issues, which I mean we all, I say if we have a bank with all the services I'm retiring, like everything I do has to do with trying to balance it.

Speaker 1: So you need to balance the banks. you have more than one bank that you work with, you have to write and none of them admit that they work with, you know, we do have one in Arizona. Yes, no that's it. I see something. And Arizona is good. But they uh, they work with us, they charge us a lot of money but they also. So um, they, they don't give us any services so we can get merchant services from down. We can't get loans who can do any of that, but they give us a place to put our money and to write checks for. Yes, we take about a, we can get, we will hold your money for you. We will hold it and we'll charge you a lot for it. So there's that one. And they do admit that they do business with you. They do, but they only took I think 50, um, dispensary's and they're going to around with them for two years before they decide if they want to take more, take more, or even maybe take less, god forbid again, what did I just say?

Speaker 1: Isn't that yiddish? God forbid, but I'm assuming it's. Yeah, I mean you, you, you know, hebrew. I do. And that's not hebrew. It's not hybrid, but we use it. All right. So, so bagging, so to 80 bagging, still an issue in, in late 2016. You and I are sitting here and talking still an issue. Eight out of nine states pass. Still an issue still on the ship. What else? What else? You got 'em? I think for us mostly what we see as an issue was, is, and I guess it's part of, of banking, but it's mostly the investment part. So you want to grow your business and instead of going to banks or going to a normal capital race company, show your business plan and then you get money and the good rate, we either have to knock on the doors of our friends and family or we get people that wants to lend to us at 10 to 15 percent sure.

Speaker 1: Or you get now cannabis related capital raise company that work their magic of really putting you in a minority situation. Hold on one second because I got 10 to 15, 10 to 15 percent. I'm going to charge you for that. And you know, if you take that money. Yeah, okay. If you have to write friends and family, we get that right? What are we talking about here? What's this? What are we talking about? Norm? I mean, it's normal, it's normal, but what are you talking about? So it's, it's, um, you know, companies that will, let's say our project now is $3,000,000, right? We can say, okay, our company's worth this month, this is what we're trying to raise. Let's, um, you know, get money into the company and grow our company and then, you know, you'll get a small percentage of the company and it's somebody that's going in.

Speaker 1: It's not a debt, how business investment works, right? But in cannabis industry, a lot of times it's, I'm going to give you money then take a big part of your company. I'm also going to run it for you because now you, I'm going to be your management company because that's how I'm going to make more money. And also we're going to do this as a dead so the company have to pay us back. It's kind of like these weird combinations of, of, of an investment deals that would not work in any other industry, but they do here and we're, you know, we're beggars, as they say, can't be choosers we earned on tuesday. So there's, so be wary of that kind of setup, I guess, where it's not only are we going to hit you with a percentage, it's going to be a large percentage.

Speaker 1: Not only are we going to, um, uh, invest in you, but you're going to have to work with us in a different way in a management capacity. Right? And I think a lot of companies, I mean if you and Arizona but didn't survive it, right? Because you don't think you have to realize this is a regular business and you have to run it as a regular business. This is important. Every dollar does come. We're living in this nice world that everybody's making money kind of, but you still have to realize it's not sustainable in the long term. Prices will go down and you will have to have a brain that people have loyalty to and are going to come back to you. And if you are going to have, you know, you just gonna focus on, on growing more and more and taking whatever you can from other people on denny have 18 investors and you're answering to all of them and you lost the passion because you're not doing what you want.

Speaker 1: The employees are not as passionate because they don't get to see you anymore. You're going to lose that and you're not going to survive as far as, uh, you know, colorado's doing a little bit of a price war. I'm sure you've heard. I heard. Is that not the case in Arizona just yet? Not yet. Uh, what do you think that that's based on. Obviously they have way more dispensary's. Obviously they have adult use. It's uh, you know, uh, it's just a more mature market a. Are those the only reasons or is there more to it? I don't think there's more to it. I mean, you hit all the points. I mean, we do. We only have 126 dispensaries in Arizona in the whole state and the whole state, which means out in 26 girl licenses, which means 126 extra licenses. That is not a lot.

Speaker 1: I mean we're, we're, you know, how, what's the population of Arizona million people. And so that's, that's uh, I think more identical writer or at least almost the same as Colorado with only 126. Exactly. So our competition is not as high, but again, I mean it's right now you have to be prepared for that and you're anticipating it, like this is great that way. It's not a price word right now, but it's going to be, it's going to be right. It's, it's, it's like any other market, we're not different. Well, what, what do you, do you look at other markets and compare your business for, you know, for forecasting, uh, or for any other way. Do you benchmark against anything else, whether it be coffee or wine or, or. No? Oh, you mean like different industry? Yeah, definitely. It's, I think right now, you know, all have our small little store and we're, we're, we're selling and we're doing good. but you have to think about what is going to be the brand loyalty. So branding is the number one thing that I'm thinking about it. And we're definitely looking. I mean we're looking at the industry right now, what's happening in Washington because there's so many growers, they have to differentiate themselves, right? So they're, they're already there, they're doing the branding, they are doing the, you know, everything that they need to do that's coming to Arizona. So we better prepare now and do it right now instead of when it's happening.

Speaker 5: Branding is key. You're looking at Washington to kind of get educated as well

Speaker 1: every day. I mean we're, we're saying, you know, we're gone and having a drink. What is the top shelf? What is the middle? What is that? That the house. Where do you want to position yourself? Where do you want alcohol? Yes. Yeah, breweries for beers. I mean how do you, how did the local small stores still survive versus the, you know, the big national ones.

Speaker 5: Okay. And what are you saying? Are you saying like a convenience store or are you saying like a bar? Are you saying the brewery itself? The brewery itself. So I think

Speaker 1: where we are in a way very similar, there's going to be space for everybody. It depends on where you want to be. Depends on where you want to position yourself. It depends on what are your goals. Yeah.

Speaker 5: And so what are your goals? Let's go there without giving away proprietary information, without giving away, you know, kinda the, the special sauce as they say. Where do you, where do you want to play? Do you want to be on that top shelf? Do you want to be the well drink? Would you want to be the, you know,

Speaker 1: you know, well, everything we do is definitely more top shelf or a more boutique store. We're more expensive, but we're giving you quality and consistency. We're giving disservice. We're giving all the extra things that cost money and some people choose to go to the dollar store and some people choose to go to neiman marcus. It if there's space for everybody, but we position ourself more of this,

Speaker 5: the top marcus. Now, do you also, uh, whether you're a consumer of neIman marcus products or not? Um, do, do you, uh, do, do you see, do you go to neiman marcus to benchmark? In other words, do you see the assortment? Do you go in for merchandising the planogramming and all of that? You do

Speaker 1: slowly. We look at every. It's amazing. Once you start looking at things, it's everywhere you go. You look at displays, do you look at the flow, you look at the people they hired, the you look at how they greet people that come in and then you started looking at what kind of data they are pulling to know what's working in their store and this is where we need to go. Yeah.

Speaker 5: What is the custoMer experience, you know, from walking in the door to purchaSing the product and walking out and then, you know, the loyalty of coming back hopefully. Absolutely. Yes. So you're definitely looking at all that because you're a businessperson. Yeah. But uh, you can't deduct anything. Alright, so that's good. So I feel like you're feeling all right, you're ready for the other shoe to drop as far as whatever kind of competition or whatever happens we are adult use isn't going to be happening anytime soon, which is okay by you. We wish for the patients that had was but

Speaker 4: it isn't. And so here we go.

Speaker 1: It's a fair point. We're still, we're still very young right? Then Arizona, we just the first dispensary open in 2012. Oh, okay. So a Colorado was, was medical 10 years before they went to recreational for now don't even know 20. What's that medical program in California.

Speaker 4: Oh, in California. Well, that's a whole different kind of setup. But uh, yes, it's been years. It's been more than four years.

Speaker 1: So. And we're fine. We have a great market and we really are able to do a lot of things with the patient. So it's, it's good. But I'm ready for, for next step too.

Speaker 4: Alright. So I'm ready for next step to the final question because I've asked you the, the, the total three, but I'll, I'll ask you the, uh, on the soundtrack of your life named one track one song. I'll ask you that again for today. Maybe something from my, it's like perlman, the violinist and it's funny. Some songs in hebrew come to mind, but yeah, I'll have to get back to you in matters. Yahoo. Maybe the wrapper. That should be my son. Let's do that. Let's do it. Yeah. Uh, the one of the best names in cannabis and there are many lilac power. I love it. Thank you so much. Thank you.

Speaker 2: This episode is supported by Brandon Branch. Brenda branch provides intellectual property legal services with a focus on the cannabis industry, shabnam malik and Amanda Conley founded brand new branch in 2015 to provide nimble cost effective intellectual property services. Brenda branch is proud to offer high quality services with flexible billing arrangements, including flat fees and monthly subscription plans to meet the needs of early and mid stage companies. Brand of branch helps companies with branding creative content and compliance. Go to brandon. Branch.com/can economy for more detail, but you can hear me. Yes, I can hear you now. Um,

Speaker 4: even if you whispered. That's exactly right. That's exactly right. Mike saunders sanders. Oh, why do I have saunders in my mind? I'm not sure. Is there you? Oh, so it makes sanders, sanders. Sanders. Where are you from? Big sanders. I'm from alvin, Texas. Oh boy. Oh, this is going to be great. Where's alvin? Texas? Just south of houston. Home and nolan ryan. Nolan ryan, a little known fact former New York met. He was on the 1969 world champion. Amazing mets. Yes, he was. And he was recruited right out of high school, so my parents went to highschool with nolan ryan get out and so all the little teeny tiny. I mean alvin tiny. It's much bigger now, but it was tiny then. And so they had pro scouts at all of his high school games. How cool is that? Yeah, they're a lovely family. They haven't left alvin really invested into the community. That's great. Seven, no hitters. Most strikeouts ever. Blight by a long shot. He was the man. Yeah, he's still. He is the man. He's a phenomenal. He's just, he's a really phenomenal human beyond the baseball. And he's just a good dude. Gives back to the community, give back to society and you love that. He didn't leave his hometown. He's, he's mindful of his people. He is mindful. So where, where does that name come from? That brand name? It's perfect. Thank you for saying it's perfect. why people don't tell you it's perfect. It's perfect. Now,

Speaker 6: you know, um, it is a lovely, lovely story of what we needed to rebrand. um, and uh, for various reasons, but we also, there was a wanton in a desire to do so as well, but, um, we started on this venture of figuring out what to call ourselves and how to be different and make a brand that matched who we were. So what would make you different? We felt that we were really committed to, um, a thoughtful way of doing things and, and really being a respectful of the plant and the patients at that time. We were, you know, we were purely medical. No, I mean we were, most of our business at that time was medical, but rick passed and moving in that direction. And um, long story short rewrote, we started spit balling, right? And we had some agencies that try to come in and help us and we went down the, you know, remove all the vowels from the, from the word trend that's happening right now, which I adore.

Speaker 6: Very cool. We couldn't get there. I'm one of the very first name we wrote down and it was truly how I felt. Uh, I felt it was a word that represented our Company as is, I'm in the very first name on the list, was mindful and we kept, you know, throwing stuff down and throwing stuff down, but that mindful name just kept coming back and, um, and we actually still have that piece of paper and the funniest thing happened. How the decision was made is we, you started obviously, you know, looking for websites and what was, what was going to be available as far as an address and we found the mindful.today and that was it because that's, that's a sentence. It's a call to action, right? So, I mean, that's our, that is basically an ask. It's, it's, it's, it's a worldwide cannabis or not call to action. And so that's how we got there.

Speaker 4: I love it. You mentioned that we needed to rebrand. Why did you need to rebrand? Was it the, the foray into, uh, into, you know, into adult use or was it just time? You know,

Speaker 6: it was, we, we knew we had a bigger vision than just the brand was and that the brand that we were, you know, we were at the time, um, I wasn't going to carry and what it was, it didn't have that ability to, um, to, we didn't have opportunity to take the word that we were the name that we were and make it us and we were going to have to share it with too many people, let alone be actionable, right? Yes, exactly. And we're obviously trying to stay out of the camera and the green and the because it was, it was very frothy in that area and we just knew we needed, we wanted something that stood alone that didn't scream cannabis. Got it. Last question on this. What's with the lower case? I lower case I is because we're a, we were not an I.

Speaker 6: Oh, I see. So if we must have an eye in the name. Yeah, we still are a way it, it's not a capital. It's a general reminder of we aren't, I, we are, we. And a reminder of it is. It is, and it looks pretty cool to have, you know, if you're going to have to have vowels than that's the way to do it. Exactly. So if you're going to have vowels, vowels make them small. Alright, so now let's go back to Texas. Obviously it seems like this was a nice place for you to grow up. You seem very happy with this hometown. Is that right? Of alvin Texas? While I was. Yeah. So I left when I was in second grade. Yes. So my family relocated in second grade, but all of my family was still in there. All my relatives were still in the alvin or, you know, parallel, parallel land and a million other places in Colorado said.

Speaker 6: Oh wow. So nearly native native practically. I mean, you know, I'm just a few years ago having that seven years. But you remember alvin, I remember. Oh yeah. Because I went back every summer and every christmas. And where'd you move to? In Colorado. Aurora. Yeah. And so, um, tell us about the similarities between aurora when you moved there in a row today. pretty much the same place, right? not even, so first of all, let me just tell you, my childhood home is now, and at the time was 10 acres on a creek and you like, there was just nobody really. I mean We had a few neighbors but it was right now like literally a mile away. There's this massive high school, all of these neighborhoods, you know, we used to ride our horses all around that area until now. It's just expanded like crazy. So aurora has, it's enormous.

Speaker 6: And the best thing about it is the leadership in that town, um, has a true vision on how to not be in the shadow of denver, right? Because it's difficult. Denver's mile high city and it's the destination. Um, but aurora has a focus that I am so proud of. Um, not to mention we have stores there. So what do you mean? This vision that you're so proud of? How speak to that? I'm the most forward thinking, progressive business thinking that I've seen in aurora has come with, with our current leadership and commitment to cannabis. Like just no fear. This is what we're doing. We had, they had a great vision for that. Um, they were rIght on, I mean, d, denver was

Speaker 4: first and so you have, for the initial players, you have all of the initial headquarter shops in denver. Correct. And then you have the like nicer ones in, in aurora, right

Speaker 6: through a vote through, um, through a vote with the people. I'm banned medical, so they had nothing and all of a sudden, you know, they start seeing the revenue numbers, they start seeing that those sky has not fallen, that thiS industry is actually incredibly professional. I'm very dedicated. Many of us are completely involved in the locAl government as well as the state government. And I think it was refreshing. I think they, you know, I think we've, we've put on a very good show in denver. I'm really proud of, of what this industry has done and aurora and now aurora. Right, right. Yeah. And the shops there are famously famously suCcessful and I'm so excited and it's really great people. I mean everyone that has a license there, I mean we're, we've known for a long time. Sure. And um, we always love seeing good competitors in the market because it just raises, it raises the whole bar.

Speaker 4: That's it. All right. So you're riding around on your horse as a kid in, in aurora?

Speaker 6: Well, no, she is a no saddle. I mean like, bareback through really

Speaker 4: look at this. Alright. So that is what, what goes into high school and then make sanders in highschool. What's that person

Speaker 6: crazy. My poor parents, you know, I'm the, you know, you have that level of this is who I am, this is who I've always been and you can try to mold it in any way to sunday and it does, ain't gonna happen. Um, I've always been a very free spirit and um, get outside the box and we don't have to do it this way. Sure. It's just, it's been the story of my life. So I mean, as I look back at just about every major thing I've done in my life, it's really been, let's not do it that way. We've got to do it a new way. So a little bit of a hell raiser. Is that fair? I think that's pretty fair. I think my mother would say that, but I mean at the same time she's just like, you guys found your path even though you decided to go down.

Speaker 6: Why do you want to keep getting your butt kicked? You know, but I was just never a conformist. A glutton is what it is apparently. So I'm sporTs at all. Basketball. What position forward? A really small forward or power forward. I was, well I was one of the tallest people on teams, so sadly I was power forward and center on defense. But yeah, so basketball and lacrosse. I loved defense. Um, no, I was actually made it so real fast and tall. No, I'm not fast. Just note. No girls. No. You have to remember in the eighties and Colorado there wasn't a huge girl's lacrosse present, so I wasn't, I wasn't fortunate enough to play on.

Speaker 4: You were on the team and so that gave you a good positioning to be, you know, a star.

Speaker 6: Well, I'll tell you what, we didn't have a team at the time at my high school, so I was a manager, equipment manager and for the boys team and I got to practice and throw around with the freshmen. The coaches wouldn't let me play, but then my um, my senior year of high school in true rebellious fashion, sure. I was like, I'm moving in. My mother's like, what? And I'm like, I'm going to move to annapolis, Maryland because I want to play field hockey and lacrosse and she's just like, what? And yeah, found a family to live. I did. I did. What? What, how did this germinate in your mind? Do you remember? It's difficuLt to talk to an adult about their, you know, a kind of teenage mind. But do you must remember it was, what was the epiphany of, I'm going to annapolis Maryland.

Speaker 6: I mean, that's not close yet through just through the cross family and go in there. We know how to play in Colorado. Still has a fantastic 4th of July lacrosse tournament. So I'm team usa lacrosse had come and done an x x, x, x, x position at expo exposition game kind of played and met a whole bunch of people that just, it just folds enfolded and I went out to visit and then I was like, one of the families I met, they're like, well, you can live with us. And I'm like, okay. That was it. Maryland. Like a in a, for your senior year of high school. Well, keep in mind, I went from puBlic high school to a catholic high school, so uniform the whole nine yards. I had to figure all that out, which I'm Sure I got in trouble a couple times on that.

Speaker 6: Um, but yeah, I mean it was a huge transition. I mean just imagine coming from, you know, horses and whatever to annapolis, Maryland, which is just a completely different lifestyle. I loved it. I just loved it. Thrived much to your mother's chagrin I think is what you were getting at. I'm wishing devAstated for that year or she got over it. I think she was fine. She knew you were going to do whatever you're going to do, so whatever. And she would say that exact word. There's no sense fighting you. Does it? Where did you go to school and annapolis to college? Well then that's. So um, I went to university of Colorado, came back, came back to Colorado back when tuition was, you know, like $1,200 a semester. And my parents were like, this is so expensive and I mean just, I put my son through zoo.

Speaker 6: So, um, I definitely am like, oh my god, you have no idea because it went from $1,200, you know, 20 grand or whatever. Um, but yeah, I went to university of Colorado, had no idea, but I wanted to do pretty much wasted a lot of money. Party, had a lot of fun. Then went to metro state, metro state college of denver. It's now a university, which is awesome. They have a baseball team and basketball team. They were actually, it's a great little. Roger, did you transfer or was it undergrad? Yeah, transfer. Uh, I neeDed a change. So you really, you were having fun. Okay. All right.

Speaker 4: Cause I was having fun and I didn't need a change. But you needed to change because of the fun you were having.

Speaker 6: Yeah, I get it. Many people do. I. Yeah. All right.

Speaker 4: Fair enough. So this is fun because we have nice, you know, a businesswoman makes sanders in front of us who, who knew.

Speaker 6: Yeah. Right. Oh, this story. I can that regardless though, you know, it was a great path. That was the path that was supposed to take. And I look at, I look at the whole package of, you know, life history of the choices that we make, whether we think we make them or not. Um, and one of the things that I wake up every day is I'm grateful for all the mistakes I made because here I am today with, I think a unique perspective as we all have our unique perspectives based on our journey. But um, I, there's nothing I would change. People say that all the time. Like what's your biggest regret? What would you fIx on like nothing because it got me here.

Speaker 4: Here I am. Because of that. You just, you said in passing? Um, the choices that we make, no matter if we know it or not, what do you mean? Cause that's an interesting concept.

Speaker 6: I think everything's a choice. You do think everything's a choice, do I mean I feel like every single thing, I think it's easy to wake up and be a victim and just this world is happening to me and I think you can have a different take on it and, and I think it's more powerful take and I think that I'm happening to the world, you know, it's just you can sit around and let the kind of hits keep on coming or you can say, wait a minute, what do I need to do to fix it? Um, and I just think the more personal responsibility I take for meg sanders and what's happening to meg sanders, I think the better off. And I probably take a lot more blame than I should, but I alWays look at what is my part in this. every. I mean, no matter what, what is my part?

Speaker 4: So the, the, you know, whoever you're pointing out, look at the three fingers pointing back to you. You're saying I might take more blame than I should, but I actually don't care because I'm still in control by doing it that way.

Speaker 6: I think for me, that's the path that works. Yeah. So I really do believe there's in every single situation. I mean, granted there's a few extreme cases where I understand that, you know, there was things that happened that you weren't expecting to happen. I get that, but I'm saying in day to day life, we all make a choice. We all get up out of bed and make a choice to do our day a certain way. And um, it's just, it's a, it's something that is important to me.

Speaker 4: Good. I like it. I'm in. Go ahead. As far as studying, when you've got around to finally doing that, uh, what did you choose to do meg? As far as stUdying? Because I did you graduate or you didn't graduate? Okay. So you maybe didn't?

Speaker 6: Yeah, they have lIke, I don't know, probably 17 hours. Okay.

Speaker 4: What, where did you go then? Instead of graduating? We went to what

Speaker 6: I went into. Um, I was working for a restaurant for a long time and kind of worked my way up through that. Was the restaurant manager for awhile or did you waitress at a certain point? Did you maitre d at a certain point? So in this, in this restaurant I started when I was in high school hostessing. So it was just an easy place to go back and say, hey, I'm 21, now I can be a waitress. And so I learned, um, and this is a fast moving big restaurant, not a chain. That state plate had a bar with the live entertainMent and a place I'm telling, you know, if people were to ask me like, what do you look for when you're hiring people? it's restaurant experience. I mean, if you've worked in this, if you've worked in that space, I know, you know, what does that mean?

Speaker 6: I know, you know, it means you understand dealing with the public, you understand how to multitask, you understand how to solve problems on the fly. You understand how to hustle for money because you are working for tips. And so no matter what, you've got to leave it at the door, otherwise your, you know, your, your tips are going to show, um, and people that, it's always, it's always interesting to hear people's restaurant, restaurant experience. But I in particular, I love, I'm hearing people say I always closed because that meant you knew how to count and I was the same one. I can trust you with money. Exactly. And so it was just like, well you, what I mean by that is I was the first like you want to go go, I'll take your tables, I'll take your tables because I was doing the math, you know? And, and I was like, okay, there's two more turns probably tonight. I'm a go, go home. I got it. And I was all about how many, like literally how many tables can I have? And I was just brutal about it. Please

Speaker 5: can I have that? Wow. So that's good. Alright. So you, you, you're looking for restaurant experience while we're still on restaurants. Because it's interesting because of the noMenclature in the weeds. Explain what in the weeds is for anyone that's not working

Speaker 6: restaurant, so in the weeds is your, you just got slammed with five tables and they're all in the same process of ordering. So you're trying to get their drinks and try to get water and trying to get appetizers to them as fast as possible, but still, you know, managing then happily so they feel like they're still, you're only table and when you're in the weeds and you know, you've got 20 plates that are coming up at the same time and you're trying to grab people. Um, if you don't have food runners at your restaurant for example. Oh my gosh. And I mean, you look at a hostess and you're like, I'm in the weeds means do not see me right now. Give me five minutes, give me 10 minutes because I got to get these orders in. But it happens. It happens in every space, right? We have our rush hour in our dispensary is right now. And you're like, you're in the weeds right now, literally and figuratively,

Speaker 5: right? Yeah. AlrIght. So, so that really, as far as your work life and as far as your experience, you know, yes, we've got the personality, we've got the, you know, the background of I'm not necessarily going to do with the way that you suggest because it's more fun if I don't. And also I don't really care to do it that uh, and then we have this restaurant experience which really kind of informs I think a lot it feels like, right. I mean I'm, I'm still looking at a restaurant manager or a waitress when, when we're sitting here and talking. Is that about right?

Speaker 6: You know, what, it never fails. Even every time I'm in a restaurant I'm like, oh, that's how that works. I mean, I love watching how it works. I think in there is, so it's, this is so funny, but way before canvas I was one of, one of the companies I wanted to start was basically a consultant business for restaurants to teach them to be more efficient. I'm almost like secret shopping, but secret eating, but then you kind of give them that you're hired by the managers and you go in and you just walk them through 50 other ways to look at it because that's some things that just happens in life when you're in it, you know, you can't see necessarily what an outsider might see and it's not the iterations. It's not that you're going to take that advice, you know, hook, line and sinker.

Speaker 6: But I think that outsider's perspective is always very helpful and it's just, it's what's nice about that is having been in cannabis now for feels like 80 years, but it's not, um, well, cannabis years, this dog ears right now. Yes. Whoever coined that, and I swear to god there's like 50 people that claim it, but I, it's so accurate. Um, if you've ever wanted to feel like a dog, now you know what that looks like. Been a cannabis for about 42 years by the way. That's accurate. And it takes such a toll on you. But regardless, what I think is important is that we, we now have a unique perspective. I have a unique perspective in that I've done every single job there is to do in my company. I mean literally it's like from bigly thing to deadly thing to tagging plants on my hands and knees like before we had barcodes and rfid tagging from an excel spreadsheet, you know, and coming up with that grid and what does that look like?

Speaker 6: But the nice thing about all that experience, and this is where the value for me, and this has been literally this year that I started to understand the value that I personally have earned or created for myself in this space. But I have now. Well, I was running really hard before and I wasn't, I was looking at this is the businesses, the businesses as a business and now I get to, I have, I'm in a unique place where the opportunity for us as, as far as we're mindful is going and, and, and all the opportunities as now we've had all this movement, this, this, um, this motorcycle and the amount of people that need help. And so mindful is growing and expanding and moving into different sectors. And I'm so excited for mindful, but it's also allowed me to move to more meg type stuff and I guess what I mean by that is, um, being able to understand the knowledge that I have based on my experience, which is always something I'm very, very clear about.

Speaker 6: My experience tells you this, somebody else's experience might tell you something different, but this experience and this long road with these people that I have been in it together. I mean sometimes fighting each other, sometimes fighting with somebody else, you know, just doing the battle. Yeah. So the, between the network that I have and the knowledge base that I have and the experience in this space as well as my partners. We are just in a unique time frame where we have a bigger calling and that is more in a, in a advisor role advisement role consulting and got the help that people need. It's just, it's. So I love it and I love that people are so humble about it

Speaker 5: and they keep coming in and we're going to get to that, you know, kind of towards the end. But here we are, we're still in the restaurant. You're increasing your responsibility, you're managing the restaurant. Uh, and then when did you kind of decide, yes, I'm very good at this and I very much appreciate the kind of work that it is. But uh, I think I've had enough.

Speaker 6: Yeah, I'm done with 2:00 AM and that kind of stuff. Well, I had a kid, so my lovely baby elijah smith, and that was definitely a change in that, you know, I wanted more of, a lot more reliable schedule, not necessarily the late nights. So for some reason I was like, oh, I know I'll go into retail because that's always better. But actually again, another, another unique, um, experience that prepared me for cannabis. Right. So I had the pleasure of working for Ann Taylor, um, for a few years and I'm at the store level, at the store level. Yeah. And that was back when, and taylor didn't spend $1 on advertising, so it was all about merchandising and all about your window, your store front, and I'm just having. Well, and building your book. Right? So it was the first time that I really, other, although we had at the restaurant, like we would have people that call and say I want to sit and meg section, or I'm coming with my friends and just be ready for us.

Speaker 6: And that always john, always a really good example. He came to our restaurant every, you know, every week, um, his wife had also come with her friends and it was just kind of like this whole thing. But denver legend at denver legend. Anyway, the point is, is that we're, what Ann Taylor taught me is that referral, that client mentality. So they, they were instrumental in helping me understand that your customer is looking to you for advice and help. Right? And so if I have a book and we were really good, they're really good about teaching us this. So you take your customer's name, their phone number at that time we didn't really have email and I'm dating myself, but um, but definitely we didn't. And you knew that they were a size six and they liked black skirts and they liked certain colors or. So the second you sat on the inventory thing, you called it, that skirt was sold before it ever hit the floor and I got this in the.

Speaker 6: You're going to love it. And how does that translate? Right? So it's something that we work with our budtenders all the time on. It's just like people are going to connect with you when they're connecting with you, get all, you know, get their information about how can I help you more, how can I serve you better? And knowing somebody is waiting for, you know, one of our awesome strains to hit the hit the shelf and if you know it's coming and you can make that phone call before this thing about having products sold before it ever hits the shop, that's important. We're going to have this in a couple of daYs, you know? Yeah. They're a, they love it and not mentioned that. You're so thoughtful to think of them. There's not a lot of that going on. Sure.

Speaker 4: I, I Would argue that they are being mindful and thinking of the. Thank you. Yes, you're welcome. all right, so, so ed taylor, you know, how long, a couple of years, couple of few years, not even that.

Speaker 6: Yeah, like a year and a half. And then um, I had a, just another just fortuitous opportunity and I'm interviewed for a business to business. Sales jobs are just perfect for you. Now I'm learning as we're talking. So it was a great fit. Um, and so learned in this was telecom. This was back when we actually had long distance and you know, we didn't have cell phones yet, right.

Speaker 4: And optical fiber and all tHose, right.

Speaker 6: It was a really competitive market and I, at the time I was working for mci and they were just all about putting young people out in the field to go knock on doors. Right. And so we had our 50 doors a day that we had to knock on. And you're, if you're doing well you'd get five closes. So you just knew you just kept going and they weren't, they were the teacher for me. Have you just keep asking until somebody says yes,

Speaker 4: right. That's exactly right. Is that a no, it's a. Maybe I'll be back, I'll be back. Is it a no, thank you. Now I can move on to another person.

Speaker 6: Right. And I mean, and it took that for me, that was a big stretch about getting in the car, picking an area. I mean, and I had, we could work all over Colorado. Sure. Getting in the car, going to a strange town, sina staying a couple nights, meeting everybody and just hitting it. And it was sometimes super discouraging. You know, I'd call my manager grier didn't close eddie and now you know, and then the next day and she'd be like, that's okay, you're going to go knock on 50 doors tomorrow. And then she's like, you're going to call me tomorrow and you're gonna close devil. And she and she was always right. Just keep knocking. And that is another, you know, I think another thing that I learned about myself even maybe if that, that I was young men and you know, maybe didn't catalog at that point, but it's the epitome of what is the difference between people that are successful and people that aren't absolutely never give up.

Speaker 4: Keep going, keep going, just keep going. Yeah. Um, and I'm getting that from, uh, from, from you. You said mci, you didn't see mci worldcom which turned into worldcom, which at least some listening know what happened with that do, did you stick around?

Speaker 6: Was there almost until the end of it. So I there at the last like party stages, you know, they, they were, they spent their money as private jets and private parties. Explain what I'm talking about. Police. So, um, we had extravagant, I mean, extravagant sales parties, like the entire sales staff for mci around the nation would go to orlando, Florida. They'd run out several hotels including, um, I mean big ones of which we would occupy all of that. And then they would rent out all of the theme parks for just us. I mean, just to give you an idea. And these parties were massive. I mean all day long rah rah sales parties, you know, the vp of sales and everybody in you're like, ooh, this is so cool. And then live music and food. I mean, it was just insanity. So when they went bankrupt, it wasn't a surprise.

Speaker 6: I was like, I don't know how we're paying for all this, but I'm going to do from inside. It made all the sense in the world is yours. Use were, you know, we were late twenties, early thirties. It was, you couldn't have asked for a better environment for all of us. And it was just, it was a lot of fun. And then from there I got recruited out to another b two b sale, which actually was in a visual graphics. Um, it's called, uh, it's, it's a penthouse or um, and there's lots of names for it. No thank kinkos. But thinking goes before we had kinko's and so color copies, short run color was a big deal.

Speaker 6: And then kinko's kind of normalize that with a, an unbelievably shitty customer experience. Yes. Yes. THere was no color correction. There was no proofing. It was just like, here's my zip desk or my floppy or am I, you know, again, you know, print out my 20 page sales sheet and color and you'd be lucky if they all met. Like if they just matched the 10 that they ran the same time, but, but what was great about that is where I really honed in on some of the things I love to do and that is visual marketing. It's a merchandising and so on are presented, are important. Yeah. So yeah, and just to give you an example. So typical meg, hey, I'm going to go to vegas and see if I can get all of these hotels and casinos to sign up with us because they have all these backlit pictures and that, you know, the inventory is astonishing how much we could sell to them.

Speaker 6: Right. That's what I. So I, I would always go to the biggest, baddest, right. So at this, so, so corps ended up being one of my clients and I'm and quizno's and whole foods, which at the time they had, right before they acquired wild oats. That's who I was really big. YeaH. And it was just all of these retail forward facing customer facing graphics and I just love doing that stuff. And that was kind of my marketing sales shift into the kind of the creative side. And then I'm also big sales, that type of thing. Oh. And it's just, there's nothing like, you know, driving around town and going, that's mine. You know, I helped with that. I mean it was really cool. And then from there, um, I started a company, my own company, it was a fly fishing company and yeah, sort of.

Speaker 6: Yeah. Or why, how did we find fly fishing from all that because I was traveling around a lot with my husband at the time we were fishing and every time we were fly fishing fly fishing at that time you'd go and there wasn't a lot of um, like gear for kids like t shirts for kids or be like bass and sharks and whales and. But nothing fly fishing oriented. So I just came up with this idea and created all these designs and was running at that time online as well as I'm selling. And I think at the height of it we were around 35 fly shops, which is good. I mean that's a niche market, right? Yeah, it is. I would imagine you had plenty of exposure, plenty of exposure. And so here we are at this trade show, that was where I learned all about trade shows, so I had to go to consumer shows as well as business shows and learned a lot about that and this.

Speaker 6: I had an infant at the time so you can imagine. So that's the second second child. So I was taking this infant in a bassinet to trade shows to sit at the, be there for 12 hours at a time pitching to orvis hey, don't mind the baby, she's our live model. She is like, don't throw up on it, don't throw up on it. And that's a real line, I'm sure. Right? yeah, she's our live model. Of course now I'm done with the baby. Let's continue the conversation. Right. And keep in mind, you know, I mean fly fishing is extremely male oriented sports, right? I mean not so much, not so much. But at the time it was definitely. And I just remember sitting there going, I'm alienating myself so badly. I've got an infant, I'm a woman and Here's some baby clothes. How's this gonna work?

Speaker 6: But you know what, it worked out great. And I learned a ton again and um, it's a great, great gig, right? So, I mean sooner or later we got to get around to cannabis here. Please. When, when did that come about? Um, so 20, let's see, 2000, nine. Beginning of 2009 ish. I think. Um, I knew one of the founders of mindful as well. Um, and I've known him since school as it's college and see you. And I knew he was getting in. And so I just called and said, Hey, I heard you're getting into this space. At that time Colorado had become a bit of the wild west worth dispensary's just no rules and rags. It was just truly, if there was a space that you could get a lease, right? And you could figure out how to buy cannabis. Yeah, you were selling cannabis. So these are the 1284 days. I'm priests. Well, 1284, um, this is before there was anything. And then all of a sudden the states like, what the heck are we doing? But watching this, I felt like this is the right space. And of course now, now that you know a little bit about me, and of course you say, well, of course you went into Canada,

Speaker 5: right? Right. No, you're, you're exactly the perfect person for thIs industry without questions because it's all about, um, you know, uh, this isn't a real industry. oh yes it is, you know, uh, this is what this plant is. Oh no, it isn't, you know, it's a lot more than that. So, you know, it hits a lot of the cylinders and we've talked about mindful kind of in and out along the way here. But, you know, in those early days, you know, it's a retail shop, right? And you, you mentioned being on your knees and tagging plants. TAlk about, uh, you know, at the retail level, you know, with the consumers, with the patients at the time, um, what that relationship was and what the business was.

Speaker 6: Well, um, I can tell you that the business side of it was especially the growing side and the extraction side, we were, we were really green and just makIng tons of mistakes but also having good successes and not really, um, again, not having the ability to, um, use traditional business resources which any other business startup would it be able to, we weren't able to do that, just don't remember

Speaker 5: mike's were on or not, but we're talking about hvac, we're talking about uniforms, we're talking about

Speaker 6: these regulatory systems, container store's office supplies. I mean, no one would touch us, right? So we're trying to, you know, use as much as we can, have people that would work with us and kind of having to go with that on the store side. I'm really not tons of focus on branding. there was a handful of groups that had come up with multiple shots kind of model. Right? Oh my gosh. And it just, um, just needed a lot of, in my opinion, it needed a lot of forward thinking of, it's not about today, it's about a year from now or two years from now or five years from now. Right. And um, it was also a lot of people that didn't really have a lot of business experience that you had a cannabis experience. And they're like, woo hoo, I could sell weed legally. Legally. Yeah, exactly. Without understanding all the business side that, you know. So we've seen a lot of attrition, a lot of things happen that way, but everyone did their best, you know, we did it, we've all tried it as hard as we could. Um, and back then, keep in mind the patient population was probably 70 percent men, 30 percent women. So most of who we saw come in were men. It was a really interesting time.

Speaker 5: Totally different. Uh, let's do the 10 poles, you know, January 1st, 2014. Don't use, comes in where you guys there that day or did you come in a little bit later?

Speaker 6: February 14th. Valentine's day, yes. Thank you. I just want our store opened for the first time for rec and I can tell you, um, I was wreck really at, at the time. It was scary. I mean, I was, I felt like we still, we were still working to get medical under our feet, you know, we were still really trying hard to get our arms around this whole regulatory process and then mastered it completely at right at the time I felt like we, like as in, yeah, just operating from my company. I can't speak for. I totally understand. JuSt from my perspective, I was like, oh my goodness gracious, we are just about to have to swallow another giant piece of meat here, you know, like, oh my gosh. So, um, but you know, it happened and the sky didn't fall and day one happened and the feds didn't come in and we were just like, okay, we can do this and it.

Speaker 6: But it completely shifted who was coming to the stores and what Colorado was looking like. Yeah. And keep in mind, I mean, the funny thing about Colorado iS we were the first to have, um, an independent gaming system that wasn't tied to a native american land ownership situation or, or management or anything like that. So we were the first to do that. We were the first to say alcohol prohibition, suck it, we're doing it on her own. So I'm not, you know, looking back at the history, this libertarian history of Colorado, this is how we roll. And um, anyway, so I was fortunate enough to, um, I interviewed with department of revenue to be on amendment 64 task force and was chosen by the governor and his staff to do that. We've had a few folks on from the taskforce what christian and a jen and a couple of others as well, right?

Speaker 6: So many. And you know what, that was really the First foray for me too, that comradery, you know, I mean we always knew we had a handful of neighbors or whatever that you knew in cannabis, but this for me was the first real reach out and understanding all the different people that are in this space and how we all work together and function together, how we must all work together. RighT? Right. We are many, they are few and we need to do a really good job. And so amendment 64 was a massive learning curve for all of us. I'd never participated in anything like that before, so it was, it was intimidating to say the least, but it was also a moment of being able to stand up for what's right in my opinion or what was, what was important to me to fight for.

Speaker 6: And as well as bored as contemporaries, that's what the law is going to be. Right? It's been now three Years, which is remarkable to say because we're here at the end of 2016, how different is the business? And let's just stick with mindful, you know, from the taskforce stays. So today, you know, it's so much more normal. I think that's the most exciting part about it. It's no more of this kind of going to the dispensary or I work in cannabis. I mean we were it loud and proud and don't worry about it. I mean everywhere we go. And we are very fortunate to work in a lot of different states helping with legislation, meeting with, with legislators who are super conservative but see they see and understand the need for compassion in this world and for patients to have access, safe access to medicine that will help them.

Speaker 6: Absolutely. But we're, it's, it's finally, you know, being able to roll into a conservative state and say, I am going a cannabis company. I mean, I wasn't even telling him like my mom or my grandmother, you know, it was like, well, I'm kind of working for an alternative medicine company. Um, but, but I mean, but literally. And so the shift at the time and now it's just what I love about where we are now. I mean, take out the business side of it, take out, you know, all the branding, which is so awesome and I'm so passionate and love it. Sure. it's the normalcy and it's like, do you think this will help me? Do you think that it just the, just the, the group of people that you would think just would go, oh, well that's horrible. You're going to hell no,

Speaker 4: no. Yeah. Hey, maybe it'll help me. Which is unbelievable. Uh, speaking of unbelievable. The meg sanders that walked out and went to annapolis, um, you know, a way back and uh, the makes anders today that walks in, you know, uh, to, to your mom's house. She's still around. First off, what might, what does she say you can. She believed this as far as your success and all of that.

Speaker 6: I think she can believe it. And she said, um, so, so my mom, she's a retired high school english teacher and she was one of the first people to say, do you think this could help me? So we started with just topicals. I'm on one of her knees from a car accident that is really painful for her. It makes her up, wakes her up when she sleeps, and she's like, this isn't going to get me high, and I'm like, no, it's not going to get you high, but there's nothing wrong with that. If it did, you knoW, that's a whole different. That's a whole different conversation. ANd also just, you know, I mean, we're big proponents that mindful of redefining the high so that we're not using one word to describe so manY effects of this plant. Sure. And so we're incredibly passionate about that, but hands down the best way to kind of Communicate as you know, people are fearful because they've been lied to you this whole time about this plant. Right? So they're fearful of what happens to me if I take this and you know, oh my god, I'm gonna be out of my head. And I'm just like, okay, now that's not necessarily true. There's so many different products now, which that I think that's the most, some of the most exciting things. I'd be thinking about cannabis even all that's happening right now, the best parts haven't even been invented yet.

Speaker 4: Not even close. That's exactly right. But still a go low, uh, and it stArt low. Go slow.

Speaker 6: Yeah. So, yeah, no, exactly. Yeah, go low, go slow. Um, and just being very thoughtful about what you're putting in your body and understanding how it works and um, but again, it's just, you know, like, like I said, just just the population of people that could be helped topicals. Yeah.

Speaker 4: It's remarkable. It is remarkable. You keep on uSing the word thoughtful. I'd prefer if you used the word mindful personally. Yes sir. So we're up to the three final questions. I'll tell you what they are and then I'll ask you them in order. They are, uh, what has most surprised you in cannabis? What has most surprised you in life and on the soundtrack of sanders life? One track, one song that's got to be on there. First things first, what has most surprised you in cannabis?

Speaker 6: that's a great question. I have to say that it's the people.

Speaker 4: Okay. We got pretty great people here, right?

Speaker 6: It is a remarkable thing to come to this great city, las vegas, Nevada, and walked through thousands and thousands and thousands of people and literally I could stop and hug so many people along the way. Hundreds of them. and I mean genuinely like I'm. So I'm very hard to believe probably, but I'm really intimidated in certain social situations if I don't have like somebody with me. Huh. And so it's been, um, this is the first show. Like I remember the first two shows were I'd be sometimes by myself, I'm the head down just like, okay, you can get through this, you can get through this. But it's like this is the first time where I'm literally just going from friend to friend to friend to friend. And so that's been awesome. And it's the people, it's what keeps me going. It's like thinking about, oh, I can call this person and they, they'll know or oh, you want to talk, you need this.

Speaker 6: Oh, I can help put that together. Or you need help with that. Well I can help you with that. And so that has been hands down. The people I have met in this space while I mean, and it brought me the love of my life, so I'm very fortunate in cannabis that it brought me that and congratulations. Thank you. But the people, I'm just telling you there, there are no greater human beings in this planet then are involved right now in this movement. I mean, I'm just from patients to activists to growers to extractors to phenomenal dispensary groups. I mean, it's, it, it, it overwhelms me.

Speaker 4: There you go. You're, you're almost speechless. What has most surprised you in life?

Speaker 7: Okay.

Speaker 6: That you get what you ask for. How do, what do you meaN? I'm saying that life is a choice and you make those choices and there's the other side of that to get what you ask. You get what you ask for and you get what you put in it. Right? And so for me, I don't know why that's a surprise, but I think it's something that comes with age, right? You just, you get to certain point in your life and you're like, oh, okay. Yeah. And I don't know. So right now, um, I don't know if you're familiar with astrology at all or whatever, but my daughter, I'm a scorpio, whatever that means. Okay. Whatever that means. Yeah. So, so i'Ll give you an example. So, right. So I'll, I'll be 50 this year. I'll be 50 in december. Happy birthday. Thank you. Um, so I'm, I'm in the chiron return, which is a really important part of your life where you kind of let go of all of the stuff that kind of may be holding you back and in a lot of that is experiential and lot of that is owning and letting go and forgiveness and a million other things.

Speaker 6: but what happens is there is this epiphany of you go, oh my gosh, first of all, I'm halfway through if you're lucky, right? And second of all, oh, I have so much to do. It'S really energizing. So it's a really exciting time in my life. I'm right in the middle of it.

Speaker 4: Very interesting. Your, your eyes widened when I said scorpio will do that later, you know, will, will, will spare the folks that are listening. Um, so finally on the soundtrack of your life, one track, one song that's got to be on there,

Speaker 6: I would say it's, it has to be, it has to be wide open spaces by dixie tech.

Speaker 4: Oh, look at that. Do, do you want to tell us more and why? I mean you're from Colorado, it makes kind of sense. But is there more there?

Speaker 6: Well, if you know the lyrics of the song, um, she needed wide open spaces, room to make big mistakes. It's, it, it, it, it, I mean, seriously, I could sing that song a million times and my daughter's singing it now and I'm just like, do you understand the importance of now having a 15 year old daughter and being that mom that's dropping her off and go, she needs fight open spaces and your dad leans out the window and says, check the oil and it's just, it's, there's just so much great. Is this, it is the epitome of, of me.

Speaker 4: yeah, it's autobiographical is what I'm getting at. And then now also, you're hoping that, uh, your 15 year old makes the right kind of choices and all that. Right.

Speaker 6: I am a big fan of mistakes, so I can't saY that I, I can't sit there and say, I really want you to make the right choice every single time. I don't. I'm not that mom

Speaker 4: that'S very zen. Meg. Very zen. Make sanders an absolute pleasure. Thank you. ThIs was a lot of fun. Absolutely. And there you have meg sanders

Speaker 2: and at the top, lIlac and power to great people know my lack a little bit better than I know meg going into these interviews, but meg has quite a history. Doesn't shoot again. Go back to one, eight, seven, four lilacs history. Very much appreciate their time. Very much. Appreciate your time. Thanks so much for listening.

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Cannabis Economy is a real-time history of legal cannabis. We chronicle how personal and industry histories have combined to provide our current reality.