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Episode #148 – Gen Murray Part II

Cannabis Economy Podcast
Episode #148 - Gen Murray Part II

Episode #148 – Gen Murray Part II

Our very first guest, Gen Murray returns.  Things are completely different for Gen and she takes us through what happened from her perspective.  Special thanks to Joe Hodas at Dixie Elixirs for letting us use his office.  If you’re so inclined, I’d very much appreciate you filling out our new survey at https://survey.libsyn.com/canneconomy

Transcript:

Speaker 1: Gen murray returns

Speaker 2: our very first guest, Gen Murray returns. Things are completely different for Jen and she takes us through what happened from her perspective. Welcome to cannabis economy. I'm your host Seth Adler. Check us out on twitter, facebook, instagram, and our new youtube channel with the handle can economy. That's two ends of the word economy. We've got the new cannabis economy APP in itunes. You can get us to the itunes podcast app in Google play, and if you're so inclined, I'd very much appreciate you filling out our new survey at [inaudible]. Dot Libsyn.com/can economy. That's the word. Survey L I B s y n.com/can economy special thanks to Joe Hodus at Dixie elixirs for letting US use his office. Our first guest, our next guest, Jen Murray.

Speaker 1: So your. So what we're saying is your facebook name is Lorraina does sativa, Sativa, did I pronounce it incorrectly? Sativa. Sativa. And that's obviously not Jen Murray. That's not your name. You had to change it because you were part of the publicly traded company, which is great. There's Joe Hodus. We're in his office in Dixie. Elixirs, do you want to say hello? We're overdoing it now. Oh yeah. This is the real stuff. Stay. All right, so you just need your computer. That's fantastic. You're really busy. And Hair Gel. You can tell you spent a lot of times we did look at all the papers and have realized exactly what's going on. Is that better? Is that better for you? Well, now I can hear go. Okay. Joe's, everything's still good. We'll take care of your office. Just seeing a bit. Yeah. So I mean for, just to make it all makes sense.

Speaker 1: I came here to interview chuck. Chuck's not here then you were on your way to here. So we said well why don't we just do it here. Right. And so then here we are. And so there's a couple things you know, um, that I've noticed right off the bat. I saw you last night at the thing and, and you've got the red, like the pink. Is it pink or red or it's paint because it's hot. It's hot pink. Because we were talking about ads here. This could have been, you know, a feature in your eighties hair.

Speaker 3: Oh, for sure. And that's where I got it actually. I loved missing persons and she was beautiful. Had blonde hair with a pink and our hair. But I want her with just with my hair in high school. Sure. So there was no way I was going to touch it. So it's kind of like midlife crisis. So to be honest,

Speaker 1: those you're not mid though. That's the, that would be the issue over mid. Well let's, if we're not going to discuss that, well, depending on it could be, you know, we could be mid, right? Exactly. And we're living longer. Who knows? Cannabis. Exactly. So you. And then now let's talk about the jewelry. You're all like, you've, you've got a whole lot of stuff going on here. You look fantastic. Of course. Jen Murray. Thank you darling. You're welcome. So

Speaker 3: what's the, what's the necklace and that. The hearings, what's necessary? The necklace and earrings I have on today as our, as the women grow leaf. Good. A cannabis leaf. Women grow. Cannabis leaf. Sorry for those of you that don't have never seen the woman grow and then I have little earrings to match. Um, yeah, it's a very interesting story. My Dad has been in diamonds and jewelry his entire career. I remember being a little girl and he had a big safe and he would open up the wax paper and the tools would be in there. So, um, I was telling him that you were lifting the industry up and we're legitimizing it and I wanted something other than pop culture crap, you know, to where, uh, in front of legislators on my a lapel and blah, blah, blah. Understood. Generally understood, poked pop culture I think is what your point is.

Speaker 3: Just a cheesy pens. And granted I love pop culture but not when you're standing trying to convince legislators stuff. So I was talking to my dad and next thing you know, he gives me this beautiful two and a half carat. I'm into belief that what blew my mind. And I was like, yeah, data. I didn't mean something exactly like that because I don't wear diamonds. I've never had a diamond in my life. So. But what I've learned and why we now have a jewelry line is it's changed people's mind on cannabis. I wear it, uh, in the airport and outside of the state and really people are interested and it gives them a way to start talking to me about cannabis. And I had this couple from Oregon that said, wow, if I would have talked to you before, I would have voted for legalization.

Speaker 3: Of course that was a few years ago. Now it's legal, but now you're dating yourself. Now I'm dating myself. So a dad and I decided to roll out gems by Jen and we have several collections. We have a diamond and gold collection. We have a silver collection, we have the women grow collection. And then we can also do custom pieces to my favorite is the, uh, the Silver Watch, the head of the data. You know, the Endeca Leaf? No, no, no, no. Leave the molecule. So I'll probably have dad do some molecules. But, um, the one, we have a lot of stuff that we can do, but I'm very excited about it. And it's, uh, it's less stressful. Seth, you're comparing it to, there's all sorts of stuff to talk about with Jen Murray. Yes. Because episode one, episode one one. So here we are, and let me remind you, at the time of episode one, you had transitioned to president of chem labs.

Speaker 1: Gen murray returns

Speaker 2: our very first guest, Gen Murray returns. Things are completely different for Jen and she takes us through what happened from her perspective. Welcome to cannabis economy. I'm your host Seth Adler. Check us out on twitter, facebook, instagram, and our new youtube channel with the handle can economy. That's two ends of the word economy. We've got the new cannabis economy APP in itunes. You can get us to the itunes podcast app in Google play, and if you're so inclined, I'd very much appreciate you filling out our new survey at [inaudible]. Dot Libsyn.com/can economy. That's the word. Survey L I B s y n.com/can economy special thanks to Joe Hodus at Dixie elixirs for letting US use his office. Our first guest, our next guest, Jen Murray.

Speaker 1: So your. So what we're saying is your facebook name is Lorraina does sativa, Sativa, did I pronounce it incorrectly? Sativa. Sativa. And that's obviously not Jen Murray. That's not your name. You had to change it because you were part of the publicly traded company, which is great. There's Joe Hodus. We're in his office in Dixie. Elixirs, do you want to say hello? We're overdoing it now. Oh yeah. This is the real stuff. Stay. All right, so you just need your computer. That's fantastic. You're really busy. And Hair Gel. You can tell you spent a lot of times we did look at all the papers and have realized exactly what's going on. Is that better? Is that better for you? Well, now I can hear go. Okay. Joe's, everything's still good. We'll take care of your office. Just seeing a bit. Yeah. So I mean for, just to make it all makes sense.

Speaker 1: I came here to interview chuck. Chuck's not here then you were on your way to here. So we said well why don't we just do it here. Right. And so then here we are. And so there's a couple things you know, um, that I've noticed right off the bat. I saw you last night at the thing and, and you've got the red, like the pink. Is it pink or red or it's paint because it's hot. It's hot pink. Because we were talking about ads here. This could have been, you know, a feature in your eighties hair.

Speaker 3: Oh, for sure. And that's where I got it actually. I loved missing persons and she was beautiful. Had blonde hair with a pink and our hair. But I want her with just with my hair in high school. Sure. So there was no way I was going to touch it. So it's kind of like midlife crisis. So to be honest,

Speaker 1: those you're not mid though. That's the, that would be the issue over mid. Well let's, if we're not going to discuss that, well, depending on it could be, you know, we could be mid, right? Exactly. And we're living longer. Who knows? Cannabis. Exactly. So you. And then now let's talk about the jewelry. You're all like, you've, you've got a whole lot of stuff going on here. You look fantastic. Of course. Jen Murray. Thank you darling. You're welcome. So

Speaker 3: what's the, what's the necklace and that. The hearings, what's necessary? The necklace and earrings I have on today as our, as the women grow leaf. Good. A cannabis leaf. Women grow. Cannabis leaf. Sorry for those of you that don't have never seen the woman grow and then I have little earrings to match. Um, yeah, it's a very interesting story. My Dad has been in diamonds and jewelry his entire career. I remember being a little girl and he had a big safe and he would open up the wax paper and the tools would be in there. So, um, I was telling him that you were lifting the industry up and we're legitimizing it and I wanted something other than pop culture crap, you know, to where, uh, in front of legislators on my a lapel and blah, blah, blah. Understood. Generally understood, poked pop culture I think is what your point is.

Speaker 3: Just a cheesy pens. And granted I love pop culture but not when you're standing trying to convince legislators stuff. So I was talking to my dad and next thing you know, he gives me this beautiful two and a half carat. I'm into belief that what blew my mind. And I was like, yeah, data. I didn't mean something exactly like that because I don't wear diamonds. I've never had a diamond in my life. So. But what I've learned and why we now have a jewelry line is it's changed people's mind on cannabis. I wear it, uh, in the airport and outside of the state and really people are interested and it gives them a way to start talking to me about cannabis. And I had this couple from Oregon that said, wow, if I would have talked to you before, I would have voted for legalization.

Speaker 3: Of course that was a few years ago. Now it's legal, but now you're dating yourself. Now I'm dating myself. So a dad and I decided to roll out gems by Jen and we have several collections. We have a diamond and gold collection. We have a silver collection, we have the women grow collection. And then we can also do custom pieces to my favorite is the, uh, the Silver Watch, the head of the data. You know, the Endeca Leaf? No, no, no, no. Leave the molecule. So I'll probably have dad do some molecules. But, um, the one, we have a lot of stuff that we can do, but I'm very excited about it. And it's, uh, it's less stressful. Seth, you're comparing it to, there's all sorts of stuff to talk about with Jen Murray. Yes. Because episode one, episode one one. So here we are, and let me remind you, at the time of episode one, you had transitioned to president of chem labs.

Speaker 3: Okay. From CEO from CEO and now you're running a jewelry company. There's a couple of the things we'll discuss later. Sure. What the hell? Well, let's just say it's been quite an interesting 2015, I'll tell you that. Uh, basically what happened at Cam labs, um, was looking for investment in 2013. Um, we had bootleg the business bootlegged we had different fits right in there, bootleg bootstrapped, and so we needed money because mandatory testing was coming or so we thought. And Colorado. So, um, you know, of course we wanted private money, uh, but there wasn't any, um, people were still nervous about putting money into it. So we started getting approached by a, let's take your company public guys. And there were several groups and um, yeah. So, uh, we had, uh, you know, long story short, we met an invest our, um, and a, it was the wrong partnership, so I was locked out and you're skipping a whole transition from ceo to president.

Speaker 3: We needed to do and then things were moving along and then what happened though. So what happened is it was going into a complete direction that I wasn't comfortable with and, and there were things going on that didn't make sense to me, such as, um, how come our CEO was not out raising money. Um, mandatory testing did not come into play, uh, like it was supposed to. So we spent a lot of money ramping up and uh, he was supposed to go out and raise money in about October of 2014. And, um, at the time I was able to look at the books as we reported in March of 2015, we were over a million dollars, uh, for payables in that we had had in payables. And, um, it was just a going sideways and I kept mentioning to the board and, uh, just fell on deaf ears.

Speaker 3: So really what happened is I stayed in for the employees and I thought I could turn it around, but I had, I had no idea what I was facing. So in retrospect, in retrospect, um, so I made some very bad decisions but things that I counted on the attorneys for, um, and, you know, there was some pretty bad things and there were things that weren't done that should have been done and uh, I just was naive and trusting and didn't ask enough questions. So we want to tell this story and we want to make sure to kind of not provide details that don't need

Speaker 1: to be provided shoppies reasons. So I think speaking about your emotional makeup during and after is a good way to do it. You mentioned, now you've tagged right, how much more can you share with us?

Speaker 3: So I was so excited in my mind when I met our investor and you know, he came from what I thought was a prestigious company with two other, uh, you know, legitimate Lee successful as I saw men on there. Um, but I always felt that everybody was smarter than I was. And that, you know, I always had heard that, you know, to be a good entrepreneur you need to realize that you can't be good at everything and you need to hire experts and, you know, that's what I did. That's what you felt that you felt that I had done. Um, I was very excited to get mentored. I knew I couldn't be a CEO of a publicly traded company of course. Right. Um, and I was still the face of the company, so I was excited to get mentored by the new CEO that came in. Um, and uh, it just didn't go the way, uh, you know, that I saw the vision of the company. Um, so once it kind of a, once I got the information to start understanding what was going on in the company, um, you know, that's when I realized that I just, I couldn't save the company.

Speaker 1: So what did you, how would you describe the vision of the company that you, that you thought you were born? How would you describe that?

Speaker 3: Oh my God. I mean, the vision was to open up labs across the country, the world. Um, have, you know, legislators in other states turned to caen labs for, um, you know, rules and regulations and advise on the trusted advisor and then to have, you know, our strain data piece help people find medicine through their ailments instead of strains because as we know, whatever the strain says until we genetically test it, you know, you don't know what the strain is. So, um,

Speaker 1: the ratio and the terpene, some girl scout cookies.

Speaker 3: No, it's not girl scout cookies, it's the cannabinoid ratios. So, um, we had that and we had a lot going for us. I mean, we're six years or at that time, five years into it, um, and we, we had a global brand, I remember I'm going to cannabis economy in Barcelona and people knew about Caen labs before you got there before I got there. So, um, yeah, I mean, we a clear vision, we had a clear, um, uh, amount of money that we needed and unfortunately it all just didn't go that way. Um, and you know, my role moving forward is of course always the champion of health and safety, but it is, um, to help people not do what I did it. And number one would be have your own attorney, even if you have your own company. So if you have anybody else in your company, even one partner, you need to have your own attorney. Yeah, the company attorney and really you need to set up things in the very, very beginning, which we did until we did a take the company via reverse merger public. Um, but I didn't know which questions to ask.

Speaker 1: We're in lessons learned mode for a second. Let's take this tangent. So have your own lawyer separate from the companies. Like what, uh, what questions didn't you ask that you now know that you should have asked and other entrepreneurs must ask?

Speaker 3: I think that regardless of your title in a situation like this, um, that it's important to stay involved in all of the, um, the different, uh, divisions in your company. So although I wasn't ceo and that's the job of a CEO, um, you know, I had always thought of it as my babies, so I should have been more involved in each of the departments. Um, but you know, I hired who, what I thought was competent people to lead those divisions. Oh, they'll take care of it. I'll do this. Well, right. We had a CEO, we had a coo, we had a, you know, uh, I'm a cfo so it's like we had plenty of people looking over it. But, um, I still should have asked more questions and looking back when I did ask questions, they really didn't get answered. So that should've been a red flag too. Um, but I always just felt that I was not smart enough. Like surely these guys know more than I do. Right. And bad, bad attitude. Um, but wait, are those two different things? Sorry, not attitude. Bad mistake on my part as far as, yeah, communication's not my strong suit. A math science. How much of it sales obviously sleep

Speaker 1: right now. But, but obviously this turned into something that didn't work and it turned into something that you feel like you could have maybe controlled a little bit better. In retrospect, I am getting the sense that there's also a, it just wasn't going to work no matter what I did do. How much, I don't want to say blame. But as far as your emotional makeup, your, your communication skills or, or, you know, the Jen Murray in this, what, what would you do differently next time? Um, you know, on the, um, as far as outward, so inward is, I would ask better questions. I would have a different one, you know, outwardly. What would you maybe do differently?

Speaker 3: I'm outwardly, I would have vetted a, my own. Um, I also would have asked, um, when you're dealing with a company attorney, when did their, do they do the due diligence? What, where does that start? Stop? Um, I thought an attorney was there to protect you. Um, you know, make sure the documents are all in place. So I would say that, um, you would have your own attorney and accompany attorney, read everything. And if you don't understand those things, ask questions, make sure that they're answered and make sure they're answered. And never assume that somebody is smarter than you or that is taking care of you. Um,

Speaker 1: no, never assume that they have your best interest in mind. Make them prove it.

Speaker 3: Absolutely. Absolutely. And, um, but the hard thing was, um, you know, I hired a chemist to do, to be the lab director and um, that, you know, I put all my trust into that person since I am not a chemist. Right? So there's still some questions on, you know, when you have a company, how can you manage people if you don't have that skillset, right? How do you know that they're doing a chemistry? How do you manage, right? How do you manage a cook if you don't know how to cook? So, um, you know, that was a struggling problem for me since day one. I mean, even with my original partner, um, it was a struggle and I've been through several canvasses.

Speaker 1: No to your police continue to. No, no, you're, you're, you're, you're, you're getting into your mind. So I just want to let people know what is that is. So, um, that was a struggle. That's something that you never figured out. How would you do it now? Not necessarily saying you're getting back into the, uh, you know, a lab situation, but for, for whatever you do, you know, somebody that, a solders, a jewelry together, let's say you don't know how to do that. How would you manage that person? Now?

Speaker 3: I would. Well, and what I tried to do is bring people from the outside to come in and take a look and see. Um, a lot of times I was told we don't have money for that or you know, this and that. But I would third parties come in to report and do, um, you know, some sort of quality check. I also would have been testing my own. Um, I would have been submitting samples, blind samples, constantly making sure that our tests are and making sure my lab director was doing the job to speak. Um, you know, I look to her for her to do that. And um, you know, some things looks like it got slipped through the cracks and if I would have been actually managing that division, which I never was, I was never manager over anyone. Um, when I was CEO, I mean we had, it was my partner and I Ilab, Ilab director and a bookkeeper. So it, there wasn't a ton of managing and usually Steve was or my partner was the manager. So, um, yeah, it just, it just was a huge, huge learning curve and I'm, I'm blessed that it happened because you can't read this. I mean, I went to college. They don't teach you this knowledge. Exactly. Even if I read a book on reverse mergers, I, it is so complicated. Um, but I would've had, I would've done a lot of things differently.

Speaker 1: Well, I've had a lot of what you're talking about is not, you know, uh, about the reverse merger and how specifically instead, scientifically that works. So you're talking about is people management your own, managing your own self and managing your, you know, your front end and back end, so to speak. That's exactly right. So, okay, so, so when did this, you know, you and I talked throughout the whole thing, you know, along the way, and it was always kinda like I wish things were better, you know, um, but when was it that, you know, because there are a couple of tent poles along the way, when was it that you realized that it was kind of out of your, you know, grasp of, I'm not going to be able to save this, I'm not going to be able to Jen Murray this.

Speaker 3: Yeah, exactly. Because I'm not a control freak. But anyway, um, well what started to go downhill with

Speaker 1: interrupt you? Do you have a powerful personality? And I think you know that. And I think that, you know, that you can manage expert, uh, uh, not expectations, well expectations, but also situations with that personality and there was, there, there had to be a moment in time, would you realize, oh yeah, no, I'm not going to be able to just power my personality way through this. Right. When, when, what?

Speaker 3: Well, when it all became or came to light was, I'll never forget it, April seven, 2015, and I was in a deposition because the, the, the broker that actually introduced us to our investor, um, long story short, but we ended up cutting her out of the deal. Um, that's what our investor said. And um, we did. And then of course she sued us for her payment that she should. Well, she, um, during the deposition I was hearing things I never heard before and I was visibly upset and she actually came and talked to me after the deposition against her attorneys wishes and you know, basically said, Jennifer, I'm sorry for enter deucing you to him. Um, but as you know, I didn't have time to read the file and you guys cut me out before I really knew, but he's not the person you think he is and can I show you some things?

Speaker 3: And so after that, um, that's when I knew that, oh my God, you know, this is where all the missing pieces are. This is exactly why, um, you know, people are acting the way they are, etc. So I'm purposely not going to get into those details because I feel like that a come out sooner or later to ask exactly. But thiS is not the rIght time for that, but no, that's not the important part. Really. April 2015 next step. So I'm basically, I, uh, kept going to the board telling them I wasn't excited about where the company was going and, you know, certain things I was concerned about and uh, you know, it was four against one all the time. Well, I managed to get to board members to quit, so it was two against one, which is still more than, you know, it's still more than I had.

Speaker 3: That's the math background. Uh, so that was july of 2015 and um, you know, I still had hope. I still had hope that we could turn this around and you're going against two to one going against. I'm going to make it happen. it's going to be okay. Right. You know, that's what you got to keep telling yourself or you know, then things are not right. Right. And you're like, what am I going to do this my baby? So, um, but it came down to the trip to vancouver in august, um, when I luckily got to finish out cannabis economy with yusef, um, vancouver, what an amazing place. It really helped me get through the darkness and, and see that there's really somethIng beyond cam labs. Like I really couldn't see it. And so you and I couldn't see it. I just couldn't see myself outside of chem labs.

Speaker 3: And that's another problem. You aren't your company. There's cam labs and jennifer marie, but I, I got the two mixed up, two different things, two different things, but I lived for it and that's a big problem. I don't do that anymore. So. But you and I went out to lunch and basically you just looked at me and were like, you're not the jen murray. I met and knew and had, you know, this sparkle in your eye and you're, you know, you asked me straight forward, why are you keep doing this to yourself? And I said I was scared. I was afraid that I couldn't do any. I don't know what I was afraid of. And you said, are you kidding, jen? You started it back in 2010. You could start it again. And at that point I wanted to start another lap quickly. That faded fine quickly. That faded. I love science and I will always be involved somehow, someway, but I, I, as far as I can see today will not own my own lab. Um, but that's all

Speaker 1: just to go back because I was the other person that is compensation, so I remember it, you know, you, you really, you really were. It was one thing, it was cam labs and jen murray is the same thing and what we were able to kind of uncover both of us because you had to realize it and I realized it as I was talking to you was those, those are two, two different things. And what, what you and I talked about was that chem lab, first off, those are two different things. Gemara and gala. And the chem labs wasn't even chem labs. Right,

Speaker 3: right. You're right. And that's. And that's what it was. It's like jen, like, is it going where you wanted to go because you're certainly not happy. And I'm like, no, I'm miserable. Um, which was very apparent by the way, without your notes. So that's when I really was ready to let the baby go and I was just kind of figuring out how I was going to do so because I was worried about my employees and everything else. Um, and then we got some med violations that I had no idea about. Um, again, my bad, I should've known I should've been more involved with a laboratory. I was a licensee. Right. So, um, when that came, I was so frustrated and obviously felt I couldn't leave at that point. Um, so, uh, I tried to, um, you know, we had a meeting and the report was going to get done because from what I heard from the lab director as this is all bs, we fixed everything that they told us to fix, which is every time I asked about the lab during this period, it's fine.

Speaker 3: Everything's running fine. Sure, don't worry. So yeah, don't worry aBout it, jen. So, uh, I should have been worried about it, so the, so the violations came and um, uh, we're still trying to take care of that right now. But then I was locked out when I went to, um, my parents happened to be in town and my dad and I were going to go because my dad wanted to say hi to the staff and at that point, uh, I noticed the locks were changed and I'm literally locked out, literally locked out. And that the ceo, who we won't mention who was out of that position because of how he had himself at chem labs, uh, somehow voted themselves back in. remember the board two to one? Yeah, sure. Um, but I didn't even get a fair chance because they didn't have it within 24 hours, which is what the bylaws state what. Okay. And so then we're starting to get into detail. We'll. So we'll come back, come back out. So then we locks are changed. And then yeah, I was basically told that, uh, I couldn't have

Speaker 1: port that you can't do, you're not permitted to other. And I'm not permitted to see. And again, we're starting to get into to details that it doesn't seem to me,

Speaker 3: right. So my dad and I go into the uh, so it's really weird the vibes, they're really weird. So dad and I go in to talk to the ceo about the report because they were supposed to get it ready. And uh, yeah, he basically said, uh, you can have the Report if you keep your license in place,

Speaker 1: if you keep your license.

Speaker 3: Um, meaning that he'd be happy to help fix the license. Only if I kept the license there for them to operate on. Right. WhAt was your other option, jen? Um, yeah, I, I'm not real sure. Sure. So basically my dad and I looked at each other and I was like, uh, you can't do that. But they did. So, um, yeah. So anyway, so a lot of come out in the next couple of years or whatever. But yeah, so that's where we are at. But cam labs did unfortunately closed their doors two months later. Right. And people thought I had something to do with that as far as an agenda and I absolutely didn't.

Speaker 1: So let's just clear this up so that you're, you're saying that, uh, you heard that there, um, you know, the jen murray was being nefarious and that's why.

Speaker 3: Yes, exactly. Like I called everybody. I think

Speaker 1: that anybody that does know your is a lot of people would shortly. No, becauSe you can't help yourself, uh, that, that just Isn't the case. You're absolutely no one and no one that actually knows you would think that you were the, you know, a puppeteer here

Speaker 3: and, and yeah, exactly. And I, and that it was my baby. I didn't want to see it. And you know, of course they probably saw it. I wanted revenge and maybe a part of me did, but the fact is sad. I have 23 million shares of cam lapse, right? I can never sell it now. But why would I want a company to fail? Like at that point I was like, whatever, 23 mIllion reasons for an entrepreneur, right? Even if it's a cent, add that up. But anyway, so I did not see, you know, my ex partner thinks I called up all the people I know and that I was sending the report around, which is absolutely not true because you don't have to report alan bronstein got through that media report. We did get it and of course he published. That's what he does. He does stock trading. He tells people. Yeah, I mean, but they thought that I had sent it to him even though I even had him write an email saying that I didn't send it.

Speaker 1: Well, but you just said again that you didn't get it and I wouldn't give it to you.

Speaker 3: No, no, no, no. They, uh, just the, um, violations from the med got to alan. brock's. No, the report against that. Yeah. I, I couldn't. They couldn't give it to violations then went to alan and then there. So then they only read the. The thing is that is what people don't realize are. There's plenty of people that don't like me. Sure. Absolutely. Would you have that personality that some people are going to be like, oh, I don't like that? Absolutely. But what they didn't realize that all of us pioneers who pioneered Colorado, whether we like each other or not, we have profound respect for each other and would not want anybody to steal or, you know, whatever the case may be. Um, you know, put you out of your company that you buIlt, let's just say

Speaker 1: we were at an event last night and there were two operators that are just a competitors because they do the same thing, talking to each other about just that you just support the industry. A rising tide lifts all boats. If you want to go ahead and transcribe every episode of this, that comes up dozens of times. So.

Speaker 3: Right. And, and, you know, um, a lot to say that there aren't personalities that just don't like each other for sure. It's really hard with the ab, like sometimes, um, I've plenty of people that I love that are type b, but um, it's very interesting, but people stick together and I can even tell you the support that came out. I mean, you know, my good friends and my family all said that. That's how it would happen. But you never know who's on your side or what happens until something like this happens. And you know, one of the first people that contacted me was my biggest competitor and that was steep hill. David, uh, send me a wonderful text and you know, you really started to realize who's, who's in your corner.

Speaker 1: Spent the past number of years competing against them directly.

Speaker 3: absolutely comes an email and then here comes an email like, I'm so sorry. You know, and there were a lot of people that I, I didn't expect to even get calls, but I did. And a lot of love on facebook, which, you know, means the world to me and you know, whatever people want to say about me, I do care a lot about my employees. I did care. I, um, you know, express that to them. I, I expressed that I wanted an open door policy unfortunately. Um, that's not exactly what happened. It wasn't reciprocated, I guess is how we. Well it was, but there was like blockers there. I'm just saying, you know, barely beat here.

Speaker 3: So blonde hair. So, you know, I think the bleach, the bleach got inside the, inside the brain somewhere and now it's pink and now it's, everything's wonderful. Everything's comIng up roses. So. Alright, so here we are. We don't want to talk about that anymore because that's where it is and see what happens. That's right. And you clearly have a longterm kind of thing. You say, we'll see what happens in a couple of years, which, yeah, I'm not going anywhere. What does that mean? And shame and shame on me for even thinking that I would. What, what does that dark times come? And you're like, god, maybe I started questioning myself. Maybe I'm not, you know, right. For business. Um, maybe I'll just leave this completely. Maybe I'll leave cannabis. Maybe it's just not. And you know, how could I do that after all these people count on us, I'm really parents and everybody that's sick, uh, deserves to have this choice.

Speaker 3: So, you know, thank god I snapped out of that. Yeah, that's it. Yeah. And that's what essentially every operator says is that even if I got into this, you know, for a dollar sign, now I see the patients, I can't, there's no way that I can do anything other than that. That's exactly right. So, all right, so we've got our jewelry, which is called what it's called, gems by jen. Very difficult. A little play on the g. No, I understand. That's still very dear because you're spelled g and ife. I have no need for a second and no need for any, you knoW, to af, forget about it, you know, they're like, oh no. End. Did we fill in that with an f jennifer or jeff or jeff pfeffer? That's again, that's a lIttle boys called me when I was younger. Of course they did.

Speaker 3: So gems by jen is very difficult to say, but it's just.com. Is that where we go gems by gen dot. Can I buy something right there right now? But I want to hear about to. I'm about to launch the website, but you can call once a day. Um, I don't know. It's in the next couple of weeks we launched the women grow summit, um, and it was very successful, but yeah, I'm just, I'm working on, uh, helping my dad get the. Well actually my dad and my step mom. Get the website up and then you'll be able to order online. And then is there a. Is there a website up or now? No. Oh, so what the heck? Almost up. So what do we do? So what do I do right now? If I'm listening to you, you call me seven to zero. And don't, don't do that. Just kidding. Just you can email me. There you go. That's better about that. What's the, what's the email, jennifer? Well, will just give my personal on jennifer marie at gmail. Okay. You can't go wrong. You get some gems by jen. That's what you gems by jen. And then by the time this goes up and then you have the website live, you just reply with the gems by gen.com.

Speaker 1: We need to really get involved with these emails. Exactly. We want to make sure there's commerce potential. What? Yeah, sure. And then now there's the other stuff too that you're working on. What are the blood or other stuff too?

Speaker 3: Yeah. So quickly after this all happened, um, people since I don't have a dog in the race anymore, won some science help, which is phenomenal. so I started a, um, an overall science company, but not just analytical science, so I'm the science of business and, you know, a vetting, if you will. I want to be able to vet people, um, give my experience with them because it's really hard to make your way. There's so many experts and consultants out there that have no idea what they're doing. But the main thing is a analytics. So putting in house labs, uh, for customers, science on new applications, quality control, all of that kind of stuff. We do it all. So right now we're putting a lab in one of the five licensees in Florida, so we're really excited about.

Speaker 1: Great. And uh, so yes, you have business interests, you know that, that go down to the operator level. You personally, you're able to be agnostic, which is what sciences anyway.

Speaker 3: That's exactly right. I don't have a motive anymore and I think people are more open to that, which is great. I mean I'm truly a third party and just want good science out there, which clearly if you haven't, if you've even looked online, you continue to see that they're having problems in that area. So we still need help. We still need a lot of help in that company's called carbon blue consulting.

Speaker 1: Would you. There's lots of talk consistently about lab, a lab of labs. Yes. in geographies, you know what I mean? A reference lab, right? To check the other labs. Would you have interest in running one of those? If asked?

Speaker 3: I would, I would consider being involved, but I wouldn't want to run it. Like, yes, I would definitely, I would love to be involved to um, and I think we desperately need that. Um, and, and the reason is, is the edibles, they're really hard to analyze and it's not like you can just call somebody up and say, hey, send me a dosed brownie. Not dosed. Infuse. Sorry. Brownie with specific. Yeah, dosage in It. So that's been the problem, you know, because if you open an environmental lab, they'll give you some blank samples of pesticides and other things and you know, you have to show that you're competent enough to get those results. So I would definiTely be a big fan of that. I would like to be involved, but yeah, I'm not interested in day to day work.

Speaker 1: Got it. And then governor hickenlooper he had, he's already

Speaker 3: put you on a commission right? Once we passed amendment 64, you were on that whole thing was, you know, so we can come back around and do that. Yeah. You know, I was a little disappointed it hickenlooper when actually trap and dixie uh, along with other people had a fundraiser. I think we raised aroUnd 30 grand. Yes. And then he put the cages out, the rat cages out like literally the next week. Tell us what you mean. There was a fundraiser right before the election. At the top floor of some hotel and uh, yeah, the top floor and a $10,000,000 condo. Uh, but anyway, and hickenlooper came and you know, he expressed that he wanted to be open to it, you know, as much as a politician can say, but you know what, the voters clearly have voted. So I think we, he could give us a little more support.

Speaker 3: What do you mean by rat cages? Oh, so he, it was a, that were the rats in cannabis because there's not enough studies out and where the experimental, which so ridiculous. It makes me sick to my stomach. Well, there are worse things. Yeah, like alcohol. Oh by the way, I'm talking about other politicians that are currently running for office, but I'm not, my god, please don't start crying. Yeah. So. All right. So then, so then we've got the, what was it called? Fountain blue carbon black carbon. Carbon burns blue carbon scientific reason for it. So it's carbon blue consulting and then I'm working at lucky edibles. You more taking head on? Yes. This edible issue. Yes. Well, um, I won't say his name because he's so undercover. Just kidding. But, um, a friend of mine since fifth grade has this mip and, uh, was very important for perfect dosing.

Speaker 3: Uh, he used to own some dispensary's and was very disappointed about the feedback he was getting with the edibles, of course. And so it took them several months close to a year to get everything perfect. They validated and uh, it's a chewable, it's called lucky edibles and it's a chewable, a lime. It's kind of like a sweet tart so it doesn't melt, doesn't break in your pocket, so it's great logistically for camping, hiking, concerts, whatever. And um, and we just released peppermint last week and this week probably punch. And so again, just to educate folks on sweet tart candies, sorry, they do, you put them in your mouth and then you can chew on them and they'd say, oh yeah. And they do dissolve. No, right. Um, it's unlike anything that I've seen on the market today. Um, but, uh, I was hired there to, is the kind of mentos the freshmen freshmen.

Speaker 3: Yeah. Isn't that weird? So we're commercial, but I know all about it. So yeah, so we um, I've brought on their to do several things, but um, there's some other products that'll be coming out that I'm very excited about, but yeah, so I'm part of the team as well. Good. Alright. So you got at least a three things forth, but we will want to talk about not talking about the fourth thing. No, not yet. we'll talk about. We'll save that for next time. So there's three things and then how, how are you feelIng? Oh, I'm, I've, uh, turned the corner. Yeah, yeah, yup. All good. There. We got into a little bit of a kind of education for entrepreneurs. Here's what to look out for. Here's what to do. if you could just give any piece of advice, you might have already said it, what would it be?

Speaker 3: Well, I would have to say that what I haven't said is don't be afraid to fail. This is literally a land grab and what you'll find one cu and it's so true. But once a door closes, another one opens up and you can't see that until you close the door. And I think that was the problem with me is I just kept, you know, leaving that door open, um, you can't see the next door if this one's still can't really. And then once you shut it, you know, things come out and you really start seeing who you are. I mean, what you really want in life and what you want to do day to day. Um, I'm not an operations person. I'm, I'm really not. I'm, I am bullish now know which I now now, right? I mean, I had an inkling, but I'm an educator.

Speaker 3: I love speaking and you know, I'd love to start my own foundation. Uh, so I'm thinking about that, but it's all about education period. That's really all you care about. That's all I care about. What you're all about. That's what I'm. Why would you mess with anything else except. So when I ask you a question like, would you run the lab of labs? Your point is, well listen, they can ask me and I will give them answers. Absolutely. To do day to day. Maybe say, hell no. Would you say that? I would actually say something else, as you know, our favorite word. We didn't do that this time either. I actually dropped the f bomb though at the women grow. Well that's, you know, I was quoting, he was quoting somebody who you voting. I was, I was quoting the broker. Okay. Well, no, I'm sorry my investor. I heard you say that. But anyway. Um, so here's what I want to do now. The first time we talked,

Speaker 1: I might not have even conceived of a. What has most surprised you in cannabis? What has most surprised you in life? And I definitely didn't ask you on the soundtrack of your life named one track name, one song. I'm going to ask you all three of those questions, even if I asked you those, uh, at least two of those I'm sure that they have changed, right? So, yeah. So here's the first question. First question is, I just said it, but I'm going to repeat it because I can't remember everything altogether. It's a jumbled mess. Yeah. Go broncos. Go broncos adam.

Speaker 3: Of course I do go broncos oil to my bronco. who's the quarterback now? You know what I thought they were talking about colin kaepernick. Oh right. No, that is the quarterback. That's exactly what they signed that. I'm not sure. I think so. He's very many tattoos. Lots of tattoos. Wow. He does. You'll learn. Okay. So what has most surprIsed you in cannabis? All the tattoo. No, I'm kidding. What surprised me in cannabis? I would probably say um, how fast it's moving and who's taking note of it? Who's taking notes? What do you mean? Meaning? Um, I was just at a harvard. Yeah, if you didn't hear that harvard medical school, I'm talking to some of the top doctors, researchers and dr meshulum who happened to identify the thc molecule in 1964. So I'm just those people and having them talk about cannabis in such a positive light and where we're moving as medicine. Exactly. I mean, listen, I love it for recreational, but um, listen, there's gonna be some amazing medicine coming out of this plant that we can't even fathom right now. I'd probably say that. Yeah. The fact that it's going to maybe save lives. Yeah. Yeah. oh yeah.

Speaker 1: What has most surprised you in life? This would be the answer to that probably has changed. What has surprised me about life? What has most surprised you in life?

Speaker 3: God, there are so many little things, um, cut through them and go that you can learn lessons in every age. Hard lesson.

Speaker 1: That's it. And that further to your education thing. Yeah. You know, you're an education person. you have just realized over these past 12, whatever, 18 months, uh, you don't know anything yet.

Speaker 3: No type of nothing. Yeah. Yeah. And do you think that, oh my god, I'm [inaudible] cannabis, like I've always said is about 10 times haRder than regular business. No bank, no traditional anything. Um,

Speaker 1: and then add on

Speaker 3: all the other layers. So let's just saY I do a lot more due diligence,

Speaker 1: right? Yeah. Yeah. So to find what you don't know

Speaker 3: to find out what I think I'd. Yeah. You don't know what you don't know. So hire an expert.

Speaker 1: Exactly. And that's dangerous. You don't know what you don't know. That's a lot of stuff.

Speaker 3: It is. And you know, people tend to go to the more glitzy, glamour alike, the website and marketing when they really need to think about their cpa and how they're setting up the company and, you know, getting the support there. It's not glamorous, but at the end that that's what's going to save your company.

Speaker 1: There you go. Generally accepted accounting principles are important. Yes. They're generally accepted for a reason. Yes. Yes. Generally accepted. So. Alright. So generally what is a specific song or jennifer generally, what is a specific song that has to be on the soundtrack of your life?

Speaker 3: Well, I don't know if it's a song, but um, something that has to do with move on, get over it and move on. No, I don't know. Um, well there's a lot of songs. Don't cry for me, tina. Well let's stick with that because I love spanish. Don't they speak spanish center? Yeah. In Argentina. So yeah. lorraina can go to Argentina and they'll know exactly who I am. Is that not

Speaker 1: the, uh, a broadway musical and also a full length motion picture of eda?

Speaker 3: yes, it is, isn't it wasn't going to listen to madonna, madonna, who is seriously still one of my favorites and she is still amazing on stage. It's unbelievable. Yeah, yeah. There you go. La east la, bonita, la, east la of all neat. Yes. I think we're done here. I have detail. John. I am so happy that you are in a different place. Thanks seth. I really appreciate it and you did have something to do with that, so thank you. I really appreciate it.

Speaker 1: You're welcome and thank you. Take care. I'll see you

Speaker 2: and there you have jen murray. Very much appreciate her opening up. Would very much appreciate you opening up, sharing just a few things about you at survey.libsyn.com/academy. That's the word serving dot l I p s y n.com/can economy. Would love to know more about you. TRuly.

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Cannabis Economy is a real-time history of legal cannabis. We chronicle how personal and industry histories have combined to provide our current reality.