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Ep.287: Steve Trenk

December 18, 2017

A cowboy at heart, Steve Trenk joins us from the Upper East Side of Manhattan although he spends most of his time in Arizona. Steve is an entrepreneur which it turns out is genetic. He started companies in the healthcare and aviation industries and learned impactful lessons that he brings forward to his cannabis investments. He also brings his love for animals and wide open spaces to the industry in that when asked for tips on riding a horse- his advice is that staying on is always key. But the real key Steve says is picking the right horse. He’s been an angel investor in the space for a number of years. He notes that it’s not often that you find a horse that you get along with, that you communicate with and that you feel safe on- but he’s got a couple.

Transcript:

Speaker 3: Steve Trenk, a cowboy at heart. Steve Trenk joins us from the upper east side of manhattan, although he spends most of his time in Arizona stevenson entrepreneur, which it turns out his genetic. He started companies in the healthcare and aviation industries and learned impactful lessons that he Brings forward to his cannabis investments. He also brings his love for animals in wide open spaces to the industry and that when I asked for tips on writing a horses, advice is that staying on is always key, but the real key steve says, is picking the right horse. He's been an angel invesTor in this space for a number of years. He notes that it's not often that you find a horse that you can get along with, that you can communicate with and that you feel safe on. Buddy's got a couple. Welcome to cannabis economy. I'm your host seth adler. Check us out on social with the handler can economy. That's two ends in the word economy. Steve blank. Steve blank. Thank you for having me.

Speaker 1: We're on the upper east side of manhattan, which is where you're only sometimes you're not here all the time. I'm not. I'm here and in scottsdale, Arizona, which sounds like the winterhaven uh, it's not calendar dependent. It isn't go as often as I can to each place. Well, to Arizona. I prefer Arizona. Uh, you feel like a new yorker to me. Right? I mean we'll allow that. Thank you. So like you're, you're not necessarily here more often though, is what I'm saying? No, I spend as, I spend more time in Arizona these days than in New York. And iT's not weather based. No. So what could be going on in Arizona? Well, being a cowboy at heart, I much prefer being in the desert and around my animals. Hence the boots which anyone who knows steve, there are boots on. Absolutely. So what animals, let's describe because upper east side, manhattan, a kind of a residential building.

Speaker 1: It is what you think it is, right? Absolutely. It's a small place to keep some stuff. Right. And there's shoe. I'm sure there's a doorman in there that can help you, uh, every once in a while. You bet. Right? Uh, but the, but on the farm or what would it be called? The ranch? It's probably more of a ranch at a ranch. Fair enough. A New York style ranch, right? Not exactly. I mean in, in size as far as the one bedrooms and the two bedrooms. Oh, well this is not sprawling is what your point is. A. No, not sprawling horses. Cows. What are we talking a couple of horses in the backyard. And do you ride the horses as often as possible? And what's the key to riding a horse was staying on is always key. Okay. UM, but the real key is to piCking the right horse. And I've had, you have to make a lot of mistakes. It's like kissing frogs. Sure. Uh, it's not often that you find a horse that you get along with that you communicate with and that you feel safe. Fun. Yeah. But I haPpened to hAve two of those at the moment. IT is a frightening how much that sounds like angel investing.

Speaker 1: There are some similarities. I see them some, right? I mean, so you know, you are a, let's say you're active in the space in cannabis. Is that fair? That's very fair. All right. So when you are looking, um, for an investment, uh, you know, you have to find the right horse, right? So, but what is the right horse as far as your angel investment goes? It's, it's an interesting parallel, but I don't generally bet on the horse. okay. Bet on the jockey. There you go. All right. Uh, and most of the time I'm not looking for them. Okay. I'm looking at them and I look at as many as i possibly can. Sure. And the ones that I develop confidence in and trust in are the ones that I pay more attention to and that just happens. It sounds like it's almost an organic type of thing. It is.

Speaker 1: You have to put yourself in this space that will give you exposure to them. and I've found that art view is that space. Sure. Um, so there's plenty of opportunity to find those good jockeys. and then when it does happen, it's a, is, it's indescribable now what, what do we, you know, in, in that kind of entrepreneur that does have it, what do you usually see? What goes across the ones that work well? I'm generally finding people who are, they start out as being a confident and capable with experience that experience generally will relate to what it is they're trying to develop in the form of a new business they will have surrounded themselves with other likeminded, credible, capable people and they will have already developed a plan that presents well, is rational, and can reasonably be expected to achieve the objective and stated purpose.

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