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Neil Demers joins us and discusses the correct pronunciation and history of Diego Pellicer a boutique cannabis dispensary brand with an interesting ownership structure. Based on his background, Neil is road mapping the entire customer journey. He’s trying to understand how the customer came to the brand, what that customer sees when they look at the edifice that houses the store, the experience checking-in, shopping with the budtender, checking out at the cashier and even enjoying the project at home. He dives in on each of those touch points to ensure he’s maximizing the customer experience at each of those touch points. He also listens to the voice of the customer to understand how he can differentiate the brand and deliver a unique experience.

Transcript:

Speaker 3: Neil Demers joins us and discusses the correct pronunciation in history of Diego pellicer boutique cannabis dispensary brand with an interesting ownership structure. Based on his background, Neil is roadmapping the entire customer journey. He's trying to understand how the customer came to the brand, what the customer sees when they look at the edifice that houses the store, the experience, checking in, shopping at the bud tender, checking out at the cashier, and even enjoying the products at home. He dives in on each of those touch points to ensure he's maximizing the customer experience at each of those touch points. He also listens to the voice of the customer to understand how we can differentiate the brand and deliver unique experience. Welcome to cannabis economy. I'm your host Seth Adler. Check us out on social dynamic can economy. That's two ends of the word economy. Neil diverse. She says for Johnson Johnson. So like door to door or

Speaker 4: no, no, no, no business business. Yeah. Wholesale, wholesale. And uh, we're not wanting a time at here. Uh, yeah. And uh, so with that though, you get the strong a type personality that goes with it. Of course. Yup. Of course. Which means what though in your, uh, in terms of your light, airy, outgoing. Yes. Good. Passionate on any thing that she does a talkative and can actually carry a conversation and can handle her own with anyone in any situation. I like all this. And the nice thing is she jokes a lot. Oh good. So she's got to send to you frank prankster. Definitely a big sense of humor. Huh? What, what are the downsides of? I'm just kidding. I'm not actually. Yeah, that's a good question. There's nothing. She's perfect. She's perfect. That's the answer. What are the downsides to you, do you think? Uh, I have downsides.

Speaker 4: Yeah, right. You Do, you know this, you're an adult person, you've been around yourself for awhile now. And not everything is perfect. Nope, not perfect. Uh, life's good though. Life's good. Diego pellicer. Diego pellicer because we're in America I guess, and Americans can't do pay US air. They can't do it. So question for you, do, are you recording now? Oh sure. Okay. So it's all going. Oh yeah. Okay. Awesome. Alright, so I asked her if anything, I'll answer it. Fair enough. Okay. Why don't we have to go. You will know about me. I'll tell you. Will find the end. It's good that we heard about kristen and we're very proud of and happy for you. But first I want to talk about Diego, then you, who are different people, which we talked about in our first conversation without these microphones. Why is it, do you think that a regular everyday average Americans can't do the pay a Sarah thing?

Speaker 4: Uh, because it's a Spanish name. It is, yeah. So, so I, I hear everything from Pella, ca people try to get it. Here's, here's what it is, is I think it's because it's a high end boutique brand. So people perceive it as a fancy brands. Should they perceive it as a fancy name? Yeah. So they try to go fancy with it. I say I understand. I mean, I didn't even try to pronounce it. I said, Diego, I got that part. Most people will call it diego, it's kind of like a little bit of a club. So especially when it used to be called Diego Pacer, just the correct pronunciation, like I was telling you, it's two l's make a white and Spanish, so, uh, but that, that is just too far above people's heads and even if I give you that description, most people still butcher it.

Speaker 4: Uh, and so we had to change it to Pelissero and that, that is the most. That was the second most common pronunciation of the name. What was acceptable per pronunciation? Oh, the first, most common was pay a say when people would get it. Right. Exactly. So then we went with the next best thing. Essentially. Who is, or who was Diego Pacer? That's a good question. Uh, so diego pellicer was one of the cofounders great grandfathers, and in the late 18 hundreds, uh, he was the governor of the island Cebu in the Philippines. And that's also when the Spanish colonized the Philippines. And he had one of the largest hemp farms in the world at the time. And it was an entrepreneur himself and we used to make a bunch of hemp products such as rope or textile and they used to make it for the Spanish Armada.

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