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Fresh off the Constellation Brands deal, Bruce Linton joins us and shares that one of the things that he has to do is look at other sectors. So he’s been watching alcohol, tobacco and Pharma- looking at structures and public statements. The only company in the alcohol space that seemed to be forecasting an interest in cannabis was Constellation. Bruce and his team reached out to figure out how to make it happen and found a company with an entrepreneurial spirit with a likeminded approach. For his part, Bruce see’s the producer of Corona Beer as a beverage manufacturer. He notes that whenever and wherever there’s a market for non-medical cannabis beverages any where in the world- Constellation is with whom Canopy Growth will be working.

Transcript:

Speaker 3: fresh off the constellation brands deal. Bruce Linton joins us and shares that. One of the things that he has to do is look at other sectors, so he's been watching alcohol, tobacco and foremost, looking at structures and public statements. The only company in the alcohol space that seemed to be forecasting and interest in cannabis was constellation. Bruce and his team reached out to figure out how to make it happen and found a company with an entrepreneurial spirit with a like minded approach for his part. Bruce sees the producer of corona beer as a beverage manufacturer. He knows that whenever and wherever, there's a market for non medical cannabis beverages anywhere in the world. Constellation is with whom canopy growth will be working. Welcome to cannabis economy. I'm your host Seth Adler. Check us out on social with the hammock. Can Economy two ends of the word economy. Bruce Lindsay?

Speaker 1: No. See if we will and a nice breeze. What is going on and why can't you fix your studio? I know, I mean we're in the back of the room where you are going to be in the front of the room at mgm in Vegas, which is very different for a concrete slab outside the, uh, the hall in Tel Aviv. That was very pleasant. It was better, but, you know, listen, now we got to take you where we can get you, you know, you're making deals that uh, are, are raising eyebrows. Bruce, right. Spring did you see the one? We got greenhouse, a, an organic are part of our world up in Canada now. The apartment into be producers with the only place you'll be able to get their product in Canada is the tweet main street and uh, they're going to actually have their genetics coming over and working with us, uh, on, on one our sites where they're going to like essentially be a partner because we've made a joint venture making joint ventures in this sector to sector.

Speaker 1: Right? So appropriate. Makes Sense. Some, uh, I think they found that the strain, hundreds found a new place and it's uh, it turns out that it's kind of big earth of course. So, um, you know that, so congratulations on that. Yeah, I think that as far as constellation brands who obviously produces corona, uh, what was so interesting about that, uh, well there are also many things but the fact that alcohol is part of this, right? So, um, where, you know, how much can you tell us where did this conversation begin, you know, and, and how did it progress? And so, you know, when one of the things you have to do is look at other sectors. So we've been watching alcohol, people watching tobacco, we've been watching Pharma and we've been looking at structures and we've been looking at public statements and the only company that actually seemed to be of the view that this is going to happen and we should be focused on how do we make it happen and be part of it in the alcohol sector was constellation and there were public record statements by their CEO that made us watch them very closely.

Speaker 1: But December last year we reached out because we actually wanted to talk about how we want to make it happen and how they could help us think about stuff and how we can help them think about this. And then over a course of several months it became another discussion about do that plus put some cash in. But it was never about actually the cash because in Canada or the public markets, my access to capital is extremely high. What I wanted was a relationship that allowed us to actually spend the money more wisely together. And so they came on board. I don't think there's any other actor right now who's substantial in that sector looking at it other than watching what we do. Got It. And, uh, I've had a number of people that said to me, I'm only gonna buy constellation products because they're actually legit. Right? These guys, they're not, they're not fighting, they're joining God.

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